July 2014 Corporate Member Meeting


Hosted by 3M

Sustainable Brands Corporate Members are industry leaders who are united in search of the answer to one key question: How can their brand(s) prosper while leading the way to a better future. In addition to gathering in person at annual SB Conferences and other SB events, private member meetings provide an opportunity for members to connect face-to-face in an intimate, small group environment to share challenges and solutions to meeting their goal to successfully field better market leading brands.

This is a private event for SB Corporate Members. To learn more about becoming a member or to attend this meeting, please contact Patrick McCartan, Director of Member Development.




1) Gain insight & knowledge about how sustainability is being integrated into the innovation R&D process at leading edge companies

2) Discover what methods/tools or platforms companies are using to spark sound sustainability innovation (successful and non-successful)

3) An opportunity to workshop individual brand innovation opportunities through facilitated interactive exercise led by one of our community experts


Monday, July 28, 2014

12:30pm -  Shuttle from Embassy Suites to 3M Innovation Center

1:00pm - Registration

1:15pm - 5:00pm - Workshop (Room 1307)

Heather Tansey, Business Development Manager, Global Sustainability, 3M




Raphael Bemporad, Founding Partner & Chief Strategy Officer, BBMG

Join Glacéau vitaminwater and BBMG for an innovation workshop to explore the Glacéau vitaminwater consumer and help develop concrete ideas for Glacéau vitaminwater to create positive change. Workshop exercises are highly transferable. Participants will learn 1) empathy exercises to understand what drives their consumer base, 2) innovation techniques and 3) models to develop initiatives that make an impact.

5:00pm - Shuttle from 3M Innovation Center to Embassy Suites

6:30pm - Drinks & Dinner, hosted by 3M

Barrio - Lowertown


Tuesday, July 29, 2014

8:00am - Shuttle from Embassy Suites to 3M Innovation Center

8:15am – Registration and Breakfast

Further opportunity to meet and get to know fellow members before the program and discussions kick off for the day.

Koann Skrzyniarz8:45am – Welcome, Introductions and Discussion Set-up (Room 1403)

KoAnn Skrzyniarz, Founder/CEO, Sustainable Brands


9:15am – Program Commences

Gayle Schueller, Chief Sustainability Officer, 3M

John Frey, Americas Sustainability Executive, Hewlett-Packard

Arlan Peters, Sustainability Manager, Novozymes

The day kicks off with discussion framing presentations and conversation with three members who are each taking unique approaches to embedding sustainability into their innovation efforts. Representatives from 3M, Novozymes, and HP tee up interactive table dialogues between members on topics such as: how are you identifying trends and opportunities to develop environmentally and socially preferable customer value propositions, the role of LCA in identifying opportunities and preempting unintended consequences, what tools, methods, organizational structures and internal and external collaborations have been tried, and either worked or failed and why. The morning will conclude with report outs/observations from members on what we collectively have observed as paths to both failure and success.

12:00pm - Lunch

1:00pm - 2:00pm - 3M Innovation Center Tour

Members will tour fellow member 3M's "World of Innovation" with a host who will provide an insider look at how 3M fosters innovation through culture, processes and collaboration across more than 40 different business units.

2:00pm - 3:00pm

Nicole Miller, Managing Director, Biomimicry 3.8

Led by Nicole Miller, Managing Director of Biomimicry 3.8, the preeminent think tank and consultancy working to apply biomimcry principles to the transformation of our global economy, we'll explore together how Biomimicry is being applied not only to product and service innovation at some of our member companies and others, but also how it might be applied to the design of our organizations and partnerships to enable innovation designed for better resilience and sustainability.

Marci VerBrugge-Rhind, Director, Corporate Responsibility Communications, Sprint

3.00pm - Networking Break

3.30pm - 5:00pm - CollaborateUP!

Richard Crespin, CEO, CollaborateUP

Many SB members recognize the need for building collaborative partnerships in order to successfully drive breakthrough systems change that enables new markets for more sustainable products, but lack confidence and competence in how to think about/structure successful these partnerships. Richard Crespin, and expert in this field will offer some solid tools for members to take home to help them structure productive partnerships that can ensure successful outcomes against both business and sustainability goals.

5:00pm - Shuttle from 3M Innovation Center to Embassy Suites

6:00pm - Optional No Host Dinner and Drinks

Those who will stay in Minneapolis for the evening will coordinate a no host outing for drinks and or dinner to continue the conversation and relationship building

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Monday, July 28th, 2014
1.00pm - 5.00pm (followed by dinner)
Tuesday, July 29th, 2014
8.00am - 5.30pm 

Casual Attire

3M Innovation Center (Bldg 278)
2350 Minnehaha Avenue East
Maplewood, MN 55119

Embassy Suites St. Paul
175 East 10th Street,
Saint Paul, Minnesota, 55101
Request 3M rate starting at $134 per night
(Complimentary shuttle to 3M each day)