The New Metrics of Sustainable Business

October 2015 Corporate Member Meeting

Hosted by Iron Mountain

Sustainable Brands Corporate Members are industry leaders who are united in search of the answer to one key question: How can their brand(s) prosper while leading the way to a better future. In addition to gathering in person at annual SB Conferences and other SB events, private member meetings provide an opportunity for members to connect face-to-face in an intimate, small group environment to share challenges, as well as innovative solutions to meeting their goal to successfully field market leading better brands.

This is a private event for SB Corporate Members. To learn more about becoming a member or to attend this meeting, please contact Danielle Rubio, Corporate Member Engagement Associate. 


Meeting Overview 

Following the morning workshops at New Metrics '15 in the Royal Sonesta (requires a registration fee or use of a comp member pass as available), SB Corporate Members will shift over to the Member Meeting hosted by Iron Mountain at their Corporate Headquarters (free access to all members.) The meeting will run from lunch-time through roughly 6:30pm with dinner and additional discussion following.

In September 2014, members met to compare notes on sustainability KPIs and goal-setting, discuss the advantages and disadvantages of operating to and communicating around stretch vs. clearly achievable goals, discuss the development of a gold standard of sustainability metrics, and hear from select members some of the new ways they are measuring ROI from environmental and social impact initiatives.

This meeting will serve as an update to the discussion, with frank conversation about ongoing challenges in the areas of goal-setting, performance metrics, and practical tools useful in making progress on both a product level and a company level.


Meeting Agenda 

Morning Workshops at New Metrics '15 | Royal Sonesta
Recommended Workshops (These workshops will be relevant to our afternoon Member Meeting.)

9:00am - 12:00pm
Science-based Goal-setting as the Holy Grail of Managing Non-Financial Performance: The Future-Fit Business Benchmark and PivotGoals

9:00am - 12:00pm
The Art of Assigning Specific Dollar Values to Previously Ignored Social Impacts: A Course in SROI Modeling

Member Meeting | Iron Mountain

12:00pm - 12:30pm
Travel to Iron Mountain HQ & Check-In

12:30pm - 1:30pm
Lunch at Iron Mountain HQ

1:00pm - 2:30pm
Executive Welcome Remarks & Member Introductions
-- What were your key insights either from this morning's workshops or from the past year related to your goal-setting work?
-- What questions remain unanswered?

2:30pm - 3:30pm
Goal Setting
-- Preliminary results of the SB Corporate Member Goal-Setting Survey (30 min)
KoAnn Skrzyniarz - Sustainable Brands
-- Comparative Analysis of Leading Goal-Setting Methodologies (30 min)
Sandy Skees - Fenton

3:30pm - 3:45pm

3:45pm - 4:45pm
Member Goal-Setting Cases
Helen Sahi - Avery Dennison / Bob Willard - Sustainability Advantage
Arlan Peters - Novozymes

4:45pm - 5:45pm
What Happens When Sustainability Programs Stall?
Why does it happen and what can we do about it?
Kevin Hagen - Iron Mountain

Cocktail Reception & Dinner | Harvard Club

6:00pm - 7:00pm
Break & Cocktail Reception

7:00pm - 9:00pm


You can register for this Member Meeting as part of your New Metrics '15 conference registration here. Or if your are unable to attend the conference but would still like to attend the Meeting, you can register for the Meeting Only here.

Reminder, member discounts are available to all members, please contact us for your registration codes.

*Member meeting attendance is very limited. Register soon to secure your spot!


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Meeting Only
*Attendance for this meeting is limited. Register NOW to secure your spot.
Tuesday, October 6, 2015
12:00pm - 9:00pm (includes dinner)

Iron Mountain HQ | Harvard Club
1 Federal Street
Boston, MA 02110

Dress Code
Business Casual
Harvard Club rules: No jeans.

Royal Sonesta
Cambridge, MA 02142
Free for Members