SB'12 Innovation Open

SB'12 Innovation Open

We are excited to welcome back the Sustainable Brands Innovation Open to the upcoming SB12 program! Now in its fourth year, this event showcases highly innovative, socially conscious entrepreneurs with a product or B2B solution that is focused on helping companies achieve their goals towards creating more sustainable brands.

We are pleased to announce this year's semi-finalists we have confirmed are:

agrilabAgriLab Technologies, LLP -
Heat Capture & Transfer from aerobic composting: A New Reason to Compost!

bike and parkBike and Park -
Bike and Park’s mission is to inspire people to ride bicycles for the benefit of one’s health, spirit, & the planet. Bike and Park operates bike commuting centers across the U.S. including: Chicago, Cincinnati, & Santa Monica. Love Your Commute!

KeywifiKeyWifi LLC -
The world’s first web-based, peer-to-peer internet access platform, allowing anyone to securely rent out their Wifi, creating a marketplace for Internet access globally, to get the world on-line for less.

ecofiltroEcofiltro -
The Ecofiltro model is the most effective and sustainable way to bring clean drinking water to all people on the planet as proven by its success in Guatemala.

Planet Reuse MarketplacePlanetReuse Marketplace powered by InvenQuery -
The place to shop green, interesting and save online for reclaimed residential building materials.

sea level logoSea Level - (Good Maker Winner)
A patent pending product engineered to increase ancillary revenue for the airline industry by creating a new advertising medium on in-flight plastic drinking cups made with post-consumed materials.

Solar Mosaic logoSolar Mosaic -
Solar Mosaic is an online marketplace that is revolutionizing solar by connecting people to profitable solar investments.

The Mutual logo The Mutual -
The Mutual is a social enterprise that rewards people for donating to environmental charities with Perks from great brands.



Paul Bradley, Executive Creative Director, Frog Design
Phil Giesler, Director of Innovation, Unilever Corporate Ventures
Kate Heiny, Manager of Sustainability, Target
Olivia Khalili, Senior Partnerships Manager, Ashoka's Changemakers
Renée Morin, President, PRé North America, Inc
Rahul Raj, Director of Sustainability,
William B. Rosenzweig, Partner, Physic Ventures
Sandy Skees, CEO/Founder, Communications4Good
KoAnn Vikoren Skrzyniarz, CEO/Founder, Sustainable Life Media & Sustainable Brands
George Stewart, Chief Revenue Officer, Resonate Networks
Andrew Winston, Founder, Winston Eco-Strategies
Ian Yolles, Chief Sustainability Officer, Recyclebank

This year we also asked the online community to choose a finalist to go to SB'12 through Good Maker. People voted in their 1000's for a winner and we are pleased to announce the winner is Sea Level.

Now in its 4th year!

Sustainable Brands Innovation Open (SB Innovation Open) is a business plan competition unlike any other. It is a showcase of creativity, innovative thinking and solution based approaches that seek to make a significant environmental, social and economic impact within the business world. In addition, it fosters collaboration between early stage eco-entrepreneurs and executives from some of the most influential brands in the industry, as well as socially responsible investors who can help take their ideas to the next level.

This new venture showcase is focused on identifying and promoting innovative new consumer brands, AND ventures that support existing corporations in achieving their sustainable brand innovation goals. Thus submissions will be accepted under two categories:

  • The Idea Phase: the applicant has a complete business plan but no more than $100,000 of capital invested into the venture so far.
  • Post-Launch Phase: The venture is operational and has some early operating metrics to share.

The Semi-finalists have won:

  • A full conference pass to SB'12
  • Opportunity to display your business idea as part of the Sustainable Solutions Expo
  • Pitch coaching from Darian Heyman, Founder/CEO of Code Green Agency. See snippets of Darian speaking at TEDx Presidio
  • Visibility with highly influential industry leaders who can help you take your brand to the next level
  • One on one consultancy time with our judges, including high impact investors

4 Finalists will be selected to pitch in front of the full SB'12 Audience on the main stage. These pitches will also be recorded and broadcast live to our online viewers across the world.

The Winners will also receive:

  • A full conference pass to SB'13
  • Consulting support from industry professionals and veteran entrepreneurs
  • More prizes to be announced...

If you are have any further questions please email Ben Pawsey, bpawsey [at]

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SB Innovation Open 2012 Sponsored by
PRé Consultants
PRé Consultants
Resonate Networks
Resonate Networks
Technology provider:
   Podium by YouNoodle

Watch the SB'12 Finalists' Presentations

Watch the video from the SB'12 Finalists pitch, MC'd by Ben Pawsey from Sustainable Brands and introduced by Phil Giesler of Unilever Ventures providing some key insights into how to attract Venture Capitalists.

What SB Attendees Say

“Sustainable Brands is my new favorite conference ”
—Jim Hanna, Starbucks