What you will learn at SB London '13

What You Will Learn

  • How and why multiple stakeholders are evolving their perceptions of corporate and product-level brands, and how to capitalize on the change through smartly-positioned brand innovation and effective communications around sustainability attributes
  • Why the rise of an emphatic civilization carrying the next industrial revolution is not an exaggeration, and how to profit from re-framing your business model around meaning and purpose
  • What applied lessons cognitive science is teaching business on effective storytelling, cultural memes and gamification for behavior change, and how to apply those lessons to drive sales
  • Who's building successful, collaborative cross-sector partnerships, and how they've set down spears to build a productive relationship
  • Why disruptive social entrepreneurs are here to stay, and how to follow and/or engage them, and the loyal communities they are building, in times of economic crises and dismal employment outlooks
  • How to use the right data and framing to build compelling ROI cases and sell sustainability-inspired product and brand innovation internally
  • How to leverage effective product and service design principles with an eye towards embedded social and environmental benefits
  • What momentum exists around global sourcing risks and how to leverage visions of global brands nurturing thriving local economies
  • How 3D printing, the Internet of Things and Big Data can serve as powerful allies to brand strategists and marketing/communications executives
  • You'll find a full year's worth of other thought-provoking, insightful, and tangible ideas for becoming a sustainable brand leader at SB London – plus be able to discuss them in depth!

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What SB Attendees Say

“It was great to be part of such an inspiring, motivated and determined community. ”
—Natasha Davidson, Philips