About | SB'14 London

About SB'14 London

Sustainable Brands® is the premier global community of brand innovators who are shaping the future of commerce worldwide with focused attention on understanding and leveraging the role of brands in shaping that future. Live events are ideal for collectively aligning our community of brand innovators toward our common vision as well as convening members to share challenges and successes face to face.

Successful brands today are expected to deliver deeper value to their customers – to move beyond the intent to be 'less bad' toward becoming a truly meaningful and net positive force for restoring healthy environments, communities, families and people. Through better business models, smarter product design and engaging stakeholders in partnership, brands will find success and ultimately help create the regenerative economy of tomorrow.

Bringing the System in One Room

This year marked the 3rd year the community gathered in London. Dedicated business leaders from companies such as Unilever, Marks & Spencer, BASF, Heineken and others participated as well as thought leaders from Guardian Sustainable Business, Forum for the Future, SustainAbility and more. There was a conscious effort to bring unexpected participants together - large multinational corporations, start-ups, NGOs, academia, investors and government agencies - each bringing a unique perspective but shared passion for shifting the world to a sustainable economy.

The Reimagine, Redesign, Regenerate theme prompted leaders to actively reimagine what's possible when unlikely partners collaborate to build multi-stakeholder partnerships and formerly siloed conversations end up in the same room together. Redesigning business success takes a myriad of professionals working in tandem. Nearly 400 distinguished leaders from 28 countries convened in London to focus on designing brand success for the regenerative future.

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