Activation Hub | SB'14 London

Activation Hub

The Activation Hub at SB'14 London was a new concept in collaboration - the place where inspiration and ideas presented in the conference came alive. It's where new partnerships formed and solutions were discovered. It was the place where conference attendees found the collaborators and tools necessary to transform their ideas into reality. The Activation Hub showcased initiatives looking for partners and solutions looking for problems to solve. It invited deeper conversation and networking between attendees and it was the perfect way to engage with others who were looking for unique and successful ways to make their ideas come to life.

Participants in the Activation Hub represented leading edge change-makers, out-of-the-box entrepreneurs and distinguished companies delivering innovative business solutions today; solutions that addressed complex challenges important to our Sustainable Brands community.

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A Powerful Network of Change Makers

Dedicated business and brand leaders found trusted partners and business solutions when looking for unique and successful ways to tackle their challenges and transform their businesses and markets for sustainability. The atmosphere created a fresh connection between people, organizations and companies looking to activate their sustainability goals into tangible reality.


Next Generation Brands & Leaders

A diverse group of start-ups with innovative and disruptive plans to embed sustainability into their business models participated in the Activation Hub. Participants were able to connect with this next generation of leaders in the Activation Hub where they showcased their new product ideas and business models.

Highlights of the Activation Hub at SB'14 London

  • HP Living Progress Exchange (LPX) - Brought together experts and opinion leaders across multiple industries, to create a dialogue around HP’s Living Progress, a wholly integrated approach to business that simultaneously drives human, economic, and environmental progress

    HP LPX : Human & Economic Progress
    Watch recap video here.

    HP LPX: Environmental Progress
    Watch recap video here
  • Business in the Community - Hosted informal discussions on how leading businesses who have engaged their customers in a sustainable future did it and what we can learn from them. Three round-table discussions from: Matt Sexton, B&Q | Karen Elgy, EDF Energy | Collette Parker, Anglian Water
  • The Sustainable Angle - Showcased a diverse range of materials with a reduced environmental impact. Attendees were able to find ways to reduce the environmental impact of your supply chain, discover, learn about, and feel sustainable material innovations with a reduced environmental impact

  • FLO-CERT - Discussed supply chain certification and verification and offered chance to have travel offset by carbon credits
  • Attendees joined London artist Maria Jose Arceo in constructing an ongoing interactive sculpture of time-capsule artworks preserving information about plastic decay. The workshop was aimed at exploring the future by unearthing discarded consequences that our present consumption habits and linear production lines leave behind in our most vital and immediate environment: Water.

  • Sedex - Discussed new thinking and explored opportunities for future collaborations on supply chain sustainability. Sedex’s global community of more than 36,000 buyers and suppliers are working to scale-up responsible sourcing. Attendees were able to learn how Sedex helped leading brands like PepsiCo, British Airways, Tesco and Mars achieve their responsible sourcing aims and objectives.

SB'14 London Participating Organizations:

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