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Slideshow

Coca-Cola is partnering with Oxfam America on Poverty Footprinting to assign a tangible value to the contribution of business on development....

This workshop will explore the power of the Positive Brands® approach whereby executives can find a brand strategy that is not only in line with a...

SupplyShift enables companies with large supply chains to understand their...

From Marketing to Mattering ...
13:59

This session chronicles the path Neutrogena took to launch Neutrogena Naturals by looking for new perspectives on how to innovate by involving...

Research

Two powerful and decades-long trends in business look set to intersect with increasing impact in coming years: the steady, significant expansion...

18:17

Following a quick recap of their interpretations of the American Dream and brands' historical and current roles, Eric Park, Marc Mathieu, and John...

JetBlue and The Ocean Foundation recently released EcoEarnings: A Shore Thing, a report that highlights the connection between ecosystems and revenue.

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Brands