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by Jennifer Elks, Mar 2014
As global meat consumption continues to drive accelerating deforestation, drought and other threats to endangered species, the Center for Biological Diversity (CBD) launched a new campaign this week...
by Serena Levy, Mar 2014
On March 22, the world will acknowledge World Water Day to celebrate the importance of fresh water and advocate for the sustainable management of freshwater resources. Established in 1993 by the...
by Jennifer Elks, Mar 2014
To coincide with St. Patrick’s Day, America’s favorite “green” holiday, SC Johnson (SCJ) today kicked off its 30 Green Days Challenge, designed to inspire families across the US to take simple steps...
by Mike Hower, Mar 2014
Marriott is among the first tourism companies to partner with a new global campaign aimed at raising awareness about the most common illicit goods and services that tourists might be exposed to while...
by Jennifer Elks, Feb 2014
As part of a recent brand relaunch, Long John Silver's (LJS) — the largest seafood restaurant chain in the US — is on a mission to get more US consumers to "Think Fish."The new campaign promotes...
by Jennifer Elks, Feb 2014
It’s been a busy week for Michelle Obama, as the First Lady unveiled proposals that would change the way we learn about food — both bold moves that would involve sweeping changes that would prove “a...
by Denise Lee Yohn, Feb 2014
A recent headline, “JCPenney Releases 2013 Sustainability Report,” reads like the punch line to a bad joke. Apparently the struggling department store company, which is closing 33 underperforming...
by Jennifer Elks, Feb 2014
Project 7, a mission-driven company that donates proceeds from the sale of its products (including bottled water, gum, mints and coffee) to one of seven social and environmental causes, has rather...
by Matthew Yeomans, Feb 2014
Is 2014 the year that sustainability marketing and communication become a big deal for companies? That’s certainly the impression you could draw judging by Unilever’s recent launch of its ...
by Jennifer Elks, Feb 2014
The Center for Biological Diversity, a nonprofit conservation organization based in the US, will take full advantage of the love in the air this Valentine’s Day by disseminating 4,000 free ...
by Jennifer Elks, Feb 2014
The Waste and Resources Action Programme (WRAP), with the help of dozens of prominent retailers, designers and NGOs from the UK clothing industry, on Tuesday launched a new campaign aimed at reducing...
by Jennifer Elks, Feb 2014
IKEA is launching a new marketing campaign in the UK this weekend called “The Wonderful Everyday,” which will explain the brand’s values and sustainability ethos to consumers, according to Marketing...
by Steven Johnson, Feb 2014
Experts in public health have struggled with enabling behaviour change for years. The sustainability sector should learn what it can from their experiences. Consumer behaviour change is the...
by Matt Polsky, Jan 2014
In nine earlier parts of this series, we discussed 19 pitfalls in the sustainable business metrics field. (Find the first 7 articles here and the last two here.)It's all a question of story. We are...
by Jennifer Elks, Jan 2014
… Or, as Greenpeace refers to its apparent victory: “How to Detox a fashion brand in 14 days, 6 cities and 10,000 tweets.”British luxury fashion brand Burberry has responded to recent allegations by...
by Jennifer Elks, Jan 2014
In the latest in a string of recent efforts to engage children in the joys of healthy eating, First Lady Michelle Obama announced last week that Subway® restaurants has joined the Partnership for a...
by Lesley Fair, Jan 2014
What do dirty diapers and deceptive ads have in common?  (We’ll pause a moment so you can add your own punch line.)  Now that’s out of the way, the action against Portland-based Down to...
by Jennifer Elks, Jan 2014
With the open comment period on the proposed EPA rule to roll back the Renewable Fuel Standard (RFS) coming to a close on January 28, Americans United for Change (AUFC) is launching its next in...
by Jennifer Elks, Jan 2014
A group made up of over 200 organizations including food companies, organic farming and environmental groups have signed a letter urging President Obama to enact labelling laws highlighting products...
by Jennifer Elks, Jan 2014
Last week, Public Health England unveiled its latest Change4Life campaign, which this year focuses on getting people throughout England and Wales to “Smart Swap” fatty or sugary foods for healthier...
by Jennifer Elks, Dec 2013
As you may remember, McDonald's announced in September a partnership with the Alliance for a Healthier Generation, to increase customers' access to fruit and vegetables and promote these healthier...
by Bill Shireman, Dec 2013
This is the third in a series of excerpts from Engaging Outraged Stakeholders: A How-To Guide for Uniting the Left, Right, Capitalists and Activists (Affinity Press, 2013), the new book from...
by Jennifer Elks, Dec 2013
A diverse group of leading UK companies and multinationals including BT, Kingfisher, Coca-Cola Enterprises, SKF, Capgemini and The Crown Estate have teamed up with NGOs Forum for the Future, The...
by James Payne, Dec 2013
Unilever has been a clear leader in sustainability with its ambition and actions against its Sustainable Living Plan, and has just started its first consumer-facing corporate brand campaign...
by Julie Livingston, Dec 2013
If the perception of your brand’s green efforts is falling short of reality, then it’s time to stop and re-examine all aspects of the social impact of your outreach. Gone are the days when consumers...
by Jennifer Elks, Dec 2013
On the same day the EPA is holding its public hearing on the proposed rule 2014 Standards for the Renewable Fuel Standard Program and the same week that Delta Air Lines takes its stand...
by Ruth Doyle, Dec 2013
From Unilever’s ‘five levers for change’ to Volkswagen’s ‘fun theory’ and Nike’s Fuelband, behavior change has become a key concern for businesses re-orienting their goals around the promotion of...
by Jennifer Elks, Nov 2013
While thousands of retailers across the U.S. and cyberspace are dusting their shelves and crossing their fingers for lucrative Black Friday and Cyber Monday takes, respectively, thousands of...
by Stacy Anderson, Nov 2013
In a sector where social and environmental commitments have traditionally focused on philanthropic efforts, luxury is perhaps the most poised for instigating positive change within the fashion...
by Jennifer Elks, Nov 2013
Socially conscious outdoor apparel company Patagonia has made its feelings about mass consumption clear in a number of ways — last month, it launched its Responsible Economy campaign, which calls on...
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