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by Simon Mainwaring, Nov 2018
Brands that position themselves as purpose-driven activists dedicated to using profits to further their mission carve out a competitive advantage amongst today’s conscious consumers. Lyft is an...
by Diane MacEachern, Oct 2018
Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped...
by Sustainable Brands, Oct 2018
BMW Group, Swedish energy startup Northvolt and Belgium-based materials giant Umicore have formed a joint technology consortium to develop a circular value chain for battery cells for electrified...
by Anthony Foxx, Oct 2018
Transformations can happen quickly. Some take time. With so much talk about the growth of cities, the Internet of things, the role of regulation in an era of rapid technological change, rising...
by Haden Kirkpatrick, Sep 2018
Self-driving cars are on the horizon and widespread adoption holds many promises. On top of reducing collisions and alleviating traffic, autonomous vehicles have the potential to dramatically shrink...
by Sam Arons, Sep 2018
Earlier this year, we announced our Green Cities Initiative, a new business unit dedicating significant resources to tackling climate change. As Lyft continues to grow, we have an increasing...
by James Kennedy, Aug 2018
It is possible to unlock a 100 percent renewably powered grid — without any coal, nuclear or gas storage baseload — within the next several years. And any driver or homeowner could contribute to the...
by Daniel Matthews, Jul 2018
What will ultimately push fossil fuels back the way of the dinosaur? Purely and simply, is it our ethics and our resolve as consumers and brands that will end our dependence on dirty energy. The...
by Sustainable Brands, Jul 2018
States, regions, cities and international business are uniting to use their purchasing and policy influence to accelerate the adoption of electric vehicles (EVs) around the world through a new Zero...
by Sustainable Brands, Jul 2018
Ben van Beurden, CEO of Royal Dutch Shell, said he welcomed the idea of bringing forward the UK’s ban on new petrol and diesel car sales that is currently set for 2040. MPs, mayors and...
by Lara Koritzke, Jun 2018
Led by leading companies Anglo American, ArcelorMittal, Microsoft and Tiffany & Co — and after a full decade of consultation among large numbers of stakeholders from the mining industry,...
by Sustainable Brands, Jun 2018
After opening in 1913, Michigan Central Station quickly became where dreamers in search of new jobs and new opportunities first set foot in Detroit. Once the last train pulled out of the station 30...
by Maxine Perella, May 2018
The future of transport is shaping up electric — by 2040, more than half of all new car sales and a third of global fleet will be electrified, according to research from Bloomberg New...
by Sustainable Brands, May 2018
As we get ready to select our semi-finalists for the 2018 Sustainable Brands Innovation Open, we wanted to check in with last year’s semi-finalists to learn about the impacts they continue to have on...
by Sustainable Brands, May 2018
This week, global brewer AB InBev announced two major initiatives helping it advance toward its 2025 Sustainability Goals in different parts of the world. From spent grain to saved grain The brewing...
by Sustainable Brands, Apr 2018
In season 4 of the U.S. Department of Energy (DOE)’s Better Buildings Challenge SWAP web series, energy management teams from General Motors (GM) and L’Oréal USA visit each other’s facilities in...
by Hannah Furlong, Apr 2018
Going “circular” refers to the change from our current take-make-waste linear economy to a borrow-use-return circular economy, also known under the banners of ‘zero-waste’ and ‘cradle-to-cradle.’ The...
by Thomas Lawson, Apr 2018
Many corporate leaders committed to supply chain sustainability are waiting for a full range of electric vehicles to hit the market to achieve zero emissions from their heavy-duty truck fleets. But...
by Bill Ford, Mar 2018
In Henry Ford’s day, there was no term for environmentalist. But he had a goal of zero waste to landfill, just as we do today, based on his belief that nothing should be wasted. Those values still...
by Sustainable Brands, Mar 2018
2018 has already seen a number of environmentally conscious trends — such as a switch to electric vehicles and plant-based diets — make the headlines. But which of these trends will make the biggest...
by Sustainable Brands, Mar 2018
A multi-industry initiative has introduced new protocols and tools for the responsible sourcing of tin, tungsten, tantalum, gold, and cobalt, as well as social, environmental and governance impacts...
by Sustainable Brands, Mar 2018
Discussion around the future of mobility is dominated by discourse around the shift away from fossil fuels, but this is only one small part of a more complex conversation. Even clean energy vehicles...
by Sustainable Brands, Feb 2018
Building on the success of its “Good Odds” spots released during the Super Bowl, in which it highlighted the real-life story of Canadian Para-alpine skier Lauren Woolstencroft, auto giant Toyota has...
by Sustainable Brands, Feb 2018
Nissan is driving the future of mobility forward with a vehicle-to-grid (VG2) demonstrator project that could prove instrumental in helping the UK transition to low-carbon transportation and a smart...
by Sustainable Brands, Jan 2018
The auto sector is facing a complete overhaul with technological disruption already well underway. In order to remain relevant in the low-carbon transition, automotive companies must rapidly adapt to...
by Sustainable Brands, Jan 2018
The world’s largest auto alliance has launched a corporate capital fund, Alliance Ventures, that will invest $1 billion to support innovative projects shaping the next generation of mobility over the...
by Sustainable Brands, Jan 2018
Norway is paving the way to a more energy-efficient, low-carbon future through new intelligent lighting technology and strong financial incentives. The Norwegian government is rolling out a new...
by Sustainable Brands, Dec 2017
Uncertain times are finally starting to take their toll — according to a new report from Ford, more than 60 percent of adults globally say they feel overwhelmed by the unrest, upheaval and other...
by Sustainable Brands, Dec 2017
Electric vehicles and alternative fuels are key components of the auto industry’s vision for the future, but technology isn’t the only thing driving sustainable mobility. Drive Sustainability, a...
by Sustainable Brands, Nov 2017
Your morning cup of java could be good for more than just a caffeine buzz — Shell and Vancouver-based sustainable clothing company LEZÉ the Label are fueling a sustainable future with the help of...
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