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by Simon Mainwaring, Nov 2018
Brands that position themselves as purpose-driven activists dedicated to using profits to further their mission carve out a competitive advantage amongst today’s conscious consumers. Lyft is an...
by Stephanie Williams, Nov 2018
Following the analysis of over 6,000 studies, the world’s leading climate scientists at the International Panel on Climate Change (IPCC) last month released a Special Report on Global Warming of 1.5°...
by Simon Mainwaring, Nov 2018
Corporate culture sets the groundwork for how your team interacts with each other and your customers. It’s the secret sauce that brings together cohesion, community and motivation. In a recent...
by Jennifer Elks, Sep 2018
Last year, the Sustainable Brands community gathered around the world throughout the year to share insights on how they – and their customers – were “redefining the good life.” This year, the...
by Sustainable Brands, Sep 2018
Since its founding in 2006, EcoAct Group has grown from raising awareness at the local level in France into a global collection of experts engaging with the private and public sectors to aid in the...
by David A. Klar, Sep 2018
We live in the Fourth Industrial Revolution – an era with unprecedented technological advancement. This revolution has also come at a time with serious global ecological and social challenges....
by John Friedman, Aug 2018
My first problem with so many people focusing on “thought leadership” is the myriad of people (and organizations) who confer the title on themselves — rather than understanding that, to be a thought...
by Sustainable Brands, Jul 2018
Levi Strauss & Co. (LS&Co.) today announced a new climate action strategy, which sets aggressive targets for reducing carbon emissions across its owned-and-operated facilities and global...
by Sustainable Brands, Jul 2018
Innovation in the capital goods sector is driving a low-carbon industrial revolution, according to a new report from CDP. Released today, Bridging low-carbon technologies finds that demand for...
by Suzanne Shelton, Jul 2018
Corporations are people, my friend — and not just for tax purposes anymore. In the age of ubiquitous social media pressure, businesses are rebranding as social justice warriors — and that’s a shrewd...
by Sustainable Brands, Jul 2018
China and the European Union have jointly expressed their commitment to sign a Memorandum of Understanding on Circular Economy at the 20th EU-China Summit taking place today and tomorrow in Beijing....
by Sustainable Brands, Jul 2018
Ben van Beurden, CEO of Royal Dutch Shell, said he welcomed the idea of bringing forward the UK’s ban on new petrol and diesel car sales that is currently set for 2040. MPs, mayors and...
by Sustainable Brands, Jun 2018
Procter & Gamble (P&G), the world’s largest advertiser, advanced its commitment to gender equality through a series of new actions and partnerships announced at the 2018 Cannes Lions Festival...
by Sustainable Brands, Jun 2018
KnowTheChain has released its second ranking of the top 40 global information and communications technology (ICT) companies on their efforts and disclosure related to eradicating forced labor. A...
by Sally Uren, Jun 2018
On Thursday, June 14th, I will be with my closest family at Buckingham Palace, proudly receiving my OBE. For those outside the UK, this may not mean much (unless you’ve been watching “The Crown”),...
by Hannah Furlong, Jun 2018
With 3.8 billion years of R&D behind Earth’s systems and creatures, we’ve barely scratched the surface of what we can learn and how we can apply those lessons to our companies, products and...
by Sustainable Brands, Jun 2018
Businesses that earned top scores on the B Impact Assessment are being celebrated today with the announcement of B Lab’s 2018 “Best for the World” lists. B Lab simultaneously released separate lists...
by Barbara Everdene, Jun 2018
Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged...
by Sustainable Brands, Jun 2018
It’s a tough time to be a plastic straw producer. Over the past few months, it seems the message has broken through that plastic straws are harmful to the environment – and marine life in particular...
by Sustainable Brands, Jun 2018
Interface has become the first global flooring manufacturer to declare that all of its products — including all carpet tile and luxury vinyl tile (LVT) – are carbon neutral across the entire product...
by Sustainable Brands, Jun 2018
On Wednesday, Caesars Entertainment Corporation, the world's most diversified casino-entertainment provider, announced it has set science-based targets to drastically reduce greenhouse gas emissions...
by Nicole Palkovsky, Jun 2018
The world is complex and interconnected. When we pull one lever in a system, it ripples throughout. Pull the right levers and you can solve some of the most complex problems, pull the wrong one and...
by Jennifer Elks, Jun 2018
Written by three leading thinkers in the field of sustainability — Chris Coulter, CEO of GlobeScan; David Grayson, Emeritus of Corporate Responsibility at Cranfield University School of Management;...
by Sustainable Brands, May 2018
Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship, according to the newly released 2018 Cone/Porter Novelli Purpose Study....
by Alison Watson, May 2018
It’s hard to believe that a fast-food burger chain would actively set a target to reduce red meat consumption by its customers. After all, that generous meat patty smacked in the middle of two fresh...
by Sustainable Brands, May 2018
European home improvement company Kingfisher has set out ambitious sustainability targets for the next seven years – the latest stage of its journey to become a net positive business by 2050. The...
by Sustainable Brands, May 2018
In the midst of the “purpose revolution,” people are increasingly taking company values to heart when it comes to purchasing and employment decisions (and this is especially true when it comes to...
by Sustainable Brands, May 2018
As we at Sustainable Brands — and anyone working to rectify the damage people have done to the planet — are well aware, it's all too easy to ignore pressing social and environmental issues if their...
by Sustainable Brands, May 2018
In response to a severe drought, citizens and businesses in Cape Town and the Western Cape have cut their water consumption by almost 60 percent over the past three years — a performance not yet...
by Dr. John Izzo, May 2018
This is the ninth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find...
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