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by E.B. Moss, Nov 2018
National Geographic has kept pace as the country’s demographics rapidly shift and the cultural definition of immigrants, identity and families continues to evolve, having recently launched a...
by Sustainable Brands, Nov 2018
“Purpose” is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with...
by Becky Willan, Nov 2018
The news last week that the Christmas advert from Iceland — a UK supermarket chain specializing in frozen food — has been banned is a bad decision. Iceland’s advert — a repackaging of a short,...
by Carol Cone, Nov 2018
A growing roster of celebrities are no longer satisfied with endorsing corporate products, instead creating (or at least investing in) their own. Think George Clooney, Dr. Dre, Kate Hudson, Gwyneth...
by Sustainable Brands, Nov 2018
Today, the Corporate Reporting Dialogue — a coalition of major international corporate reporting standard setters and framework providers — announced a groundbreaking, two-year project focused on...
by Jeb Ory, Nov 2018
Companies have long run sustainability initiatives that exclude customers. To be fair, these companies have donated a percentage of profits to charities, volunteered employee time, reduced emissions...
by Anonymous, Nov 2018
Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to...
by Shannon Valdes, Nov 2018
While sustainability and citizenship mean different things to different people, these terms are most commonly associated with a company’s impact on the external world, focusing heavily on social and...
by Diane MacEachern, Oct 2018
Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped...
by Sérgio Brodsky, Oct 2018
The brand communications crisis is not an urban legend, albeit just as scary Between 2001 and 2002, Brazil went through its largest energy crisis. The lack of infrastructure planning combined with...
by Sustainable Brands, Oct 2018
For the fourth year in a row, this Black Friday, REI will close all 153 stores, process no online payments and pay more than 12,000 employees to #OptOutside with friends and family. Since...
by Sustainable Brands, Oct 2018
Today, the World Business Council for Sustainable Development (WBCSD) and British creative consultancy Radley Yeldar released the sixth edition of Reporting matters — WBCSD’s annual review of member...
by Jeb Ory, Oct 2018
How do you get a community to take immediate social action when you have just a handful of minutes onstage? This question doesn’t get asked often — or sound plausible — because most organizations...
by Sustainable Brands, Oct 2018
Companies across the US have banded together to support the Time to Vote campaign, a nonpartisan effort led by CEOs aimed at increasing voter participation. The US has one of the lowest voter...
by Sustainable Brands, Oct 2018
Today, in honor of International Day of the Girl, HP and Girl Rising — a nonprofit dedicated to eradicating poverty by providing education to girls — are celebrating 12 stories of female empowerment...
by William Paddock, Oct 2018
As of the writing of this article, the year 2020 is a mere 450 days away. Can you believe that? 450 days! For the sustainability community, 2020 is a particularly important date: 2020 Sustainability...
by Sustainable Brands, Oct 2018
In the past year, we’ve seen more and more bold and potentially risky moves from brands, taking stands on pertinent societal and environmental issues: Airbnb, Google and other tech giants against the...
by Sustainable Brands, Oct 2018
Leading figures from the worlds of business, advertising, design and philanthropy gathered in New York City this week to honor the best in creative work creating a real social impact at the third...
by Dimitar Vlahov, Oct 2018
At its core, the #NewMetrics series of events has always been about quantifying previously ignored risks, costs and revenue potential associated with sustainability impacts. Over the years, we have...
by Sustainable Brands, Oct 2018
McDonald’s USA has announced that its seven classic burgers are now free from artificial preservatives, artificial flavors and added colors from artificial sources. The ingredient changes affect all...
by Sustainable Brands, Sep 2018
Responsible investing has been an overriding theme of the past two weeks, with a proliferation of new initiatives, campaigns and reports joining a growing list of recently released resources for...
by Carol Cone, Sep 2018
Taking a knee made Nike stand up. As brand activism becomes commonplace — even expected — it’s an optimal moment to unpack the factors that spur companies to stand up for something that matters....
by Sustainable Brands, Sep 2018
More and more Americans are seeking information about corporate social and environmental responsibility, particularly from news coverage, according to the ninth annual Sense & Sustainability...
by Sustainable Brands, Sep 2018
One year since the launch of its 'Sustainable in a Generation' Plan, Mars announced this week that it is changing how it does business. Speaking ahead of last year’s UN General Assembly (...
by Sustainable Brands, Sep 2018
A documentary called The New Fire tells a controversial yet hopeful story about the young entrepreneurs fueling a new energy revolution, working to turn a vilified technology — nuclear...
by Richard Hardyment, Sep 2018
Materialism is making us miserable. That’s the unavoidable conclusion from decades of research into the links between consumption and wellbeing. Buying stuff just doesn’t make life feel any better....
by Jennifer Elks, Sep 2018
Nike’s 30th anniversary edition of its iconic “Just Do It” campaign, released this week, features embattled football star Colin Kaepernick, in a move practically designed to stir up controversy — but...
by Robert Schermers, Sep 2018
Why are light switches in design hotels impossible to find? Why are our oceans drowning in plastic? How to find more satisfaction in your work? How to make your business a force of good? And how do...
by News Deeply, Aug 2018
Ned Bell has no shortage of opinions about seafood. He grew up fishing Pacific salmon off the west coast of Canada and now evangelizes for the future of fish as the founder of Chefs for Oceans...
by Sustainable Brands, Aug 2018
According to a new survey from UK-based environmental law charity ClientEarth, the British public wants urgent action on climate change and strongly supports holding fossil fuel companies and the UK...
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