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by Sustainable Brands, Aug 2018
Counter Culture Coffee has released its annual Transparency Report, along with a limited-edition blend that highlights the true average price farmers are paid for their coffee; Counter Culture is the...
by Renee Henze, Aug 2018
Grocery stores, restaurants and coffee shops have wholeheartedly embraced the slow food movement, with phrases such as "certified organic," "fair-trade" and "all-natural" plastered across product...
by Sustainable Brands, Aug 2018
The Global Reporting Initiative (GRI) and the United Nations Global Compact (UNGC) have released “A Practical Guide” to enable companies to better measure and report on their impact on the...
by Michael Laermann, Aug 2018
Sustainable Brands recently talked to Wim Bartels, Program Lead at the Corporate Reporting Dialogue (CRD) about key issues and initiatives around the further development of corporate reporting....
by Sustainable Brands, Jul 2018
In the true spirit of coopetition, 17 of New York’s top marketing, advertising and communications agencies have partnered with leading climate scientists and non-profits to harness consumer insights...
by Sustainable Brands, Jul 2018
Coca-Cola Great Britain and Coca-Cola European Partners have partnered with Merlin Entertainments to offer 50 percent discounts at some of the UK’s best-known attractions in exchange for empty...
by Sustainable Brands, Jul 2018
A new film, WATERSCHOOL, takes viewers on a journey with several young female students who live along six of the world’s major rivers — the Amazon, Mississippi, Danube, Nile, Ganges and Yangtze — to...
by Suzanne Shelton, Jul 2018
Corporations are people, my friend — and not just for tax purposes anymore. In the age of ubiquitous social media pressure, businesses are rebranding as social justice warriors — and that’s a shrewd...
by Sustainable Brands, Jul 2018
“In 2016, Bacardi led the drinks industry with the first #NoStraws campaign focusing on eliminating single-use plastic straws from its cocktails,” explained Dune Ives, executive director of Lonely...
by Hannah Furlong, Jul 2018
For the first time, Greenpeace has released a report on the progress of its Detox campaign to eliminate hazardous chemicals from clothing production by 2020. The 80 companies who have signed on over...
by Sustainable Brands, Jul 2018
Four of the nation’s largest food companies have launched the Sustainable Food Policy Alliance, a new organization focused on driving progress in public policies that shape what people eat and how it...
by Mark Walker, Jul 2018
I recently spent time in Copenhagen for the Fashion Summit. There were a lot of statistics thrown around but there is one that I can’t get out of my head. 50 million tons of clothes are produced...
by Hannah Furlong, Jul 2018
The erosion of trust among consumers – and especially young consumers bucketed as Millennials or Gen Z – is top-of-mind for brands fighting for brand loyalty in a world with the highest youth...
by Neill Duffy, Jul 2018
With the 2018 FIFA World Cup taking place against the backdrop of a rapidly changing world, a world where people increasingly expect corporations to stand for something more than just profits, it...
by Sustainable Brands, Jun 2018
A new interactive data visualization tool allows the general to see how the largest U.S. companies stack up when comparing their environmental impact. The Environmental Explorer, which is freely...
by Sustainable Brands, Jun 2018
When Dick’s Sporting Goods bans the sale of assault rifles, or McDonald’s makes a commitment to get 100 percent of its packaging from renewable, recycled or certified sources by 2025, how does their...
by Tyler Wagner, Jun 2018
The “brand purpose” bandwagon has become awfully crowded. And as more and more brands seek to capitalize on the opportunity to cast themselves in a more authentic, meaningful light, the language of “...
by Sustainable Brands, Jun 2018
In its new campaign, Behind the Barcodes, Oxfam shines a light on the millions of women and men trapped in poverty and facing brutal working conditions while producing the food on our supermarket...
by Sustainable Brands, Jun 2018
Not long ago, where the cheese is put on the hamburger emoji triggered an online debate that resulted in Google updating its version to position it atop the patty, rather than underneath. Swedish...
by Sustainable Brands, Jun 2018
At the 2018 Cannes Lions Festival of Creativity this week, Unilever announced commitments to improve transparency in its influencer marketing and called on industry to similarly help improve...
by Lorraine Schuchart, Jun 2018
At SB’18 Vancouver, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers...
by Sustainable Brands, Jun 2018
Procter & Gamble (P&G), the world’s largest advertiser, advanced its commitment to gender equality through a series of new actions and partnerships announced at the 2018 Cannes Lions Festival...
by Stacey Nelson Smith, Jun 2018
The recent SB'18 Vancouver conference was a fitting stage to share the success story of Live Well San Diego, a visionary partnership that’s creating measurable progress toward a region that’s healthy...
by Marissa Rosen, Jun 2018
Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged...
by Sustainable Brands, Jun 2018
Launched today in the UK, an app called Almond digitizes fast-moving consumer goods (FMCG) products aims to revolutionize how consumers interact with the food and drink they consume. By scanning the...
by Nicole Palkovsky, Jun 2018
For some, blockchain is the disruptive technology that promises to solve transparency problems by creating one version of the truth; for others, it is all hype with no great real-world application...
by Hannah Furlong, Jun 2018
How to get consumers to choose sustainable over conventional remains a puzzling question, but two sessions I attended at SB’18 Vancouver provided frameworks to help brands make some headway. One...
by Alexandra Smith, Jun 2018
Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers convened at...
by Alexandra Smith, Jun 2018
For more information or to engage in the collaboratory, contact Sustainable Brands. Sustainability can often feel like a selling point that we push onto consumers; only a small portion of brands are...
by Sustainable Brands, Jun 2018
Recycle Now, a WRAP campaign that helps people in the UK recycle more things, more often, has launched a new communications toolkit for local authorities and partners, introducing a social norming...
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