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Veuve Clicquot's potato starch packaging is 100% biodegradable and also isothermal, keeping champagne cool for up to two hours without refrigeration. | Image credit: Veuve Clicquot

Most people know not to judge a book by its cover, but we can’t say the same about products and their packaging. Not only can packaging influence a customer's first impression of a product — it often accounts for a significant chunk of its environmental and social impacts. This channel highlights companies, materials and processes that are revolutionizing the traditional, often wasteful, approach to packaging products.

Chris Sherwin is Director at reboot innovation, a consultancy on a mission to change what and how we innovate - making them fit for a sustainable world [Read more about Chris Sherwin]

Charlie Sheldon is the co-founder and current director of Link Studios, a design and build cooperative that specializes in sustainable product design, design research, concept development and prototyping ( In 2007 he founded Cragelmeyer LLC, a mass customizable, contemporary furniture…
[Read more about Charlie Sheldon]

Katherine O’Dea is Senior Director of Innovation and Advisory Services at GreenBlue and has a 20 year background in corporate sustainability.  Since joining GreenBlue in 2007, Katherine’s work has been multifaceted.  In addition to launching and building out the organization’s…
[Read more about Katherine O'Dea]

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