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by Sustainable Brands, Oct 2018
For the fourth year in a row, this Black Friday, REI will close all 153 stores, process no online payments and pay more than 12,000 employees to #OptOutside with friends and family. Since...
by Nithin Coca, Oct 2018
Next month’s election could potentially be historic for Washington State, where voters will have the choice of enacting the first-in-the-nation carbon fee — a concrete measure to reduce greenhouse...
by Sustainable Brands, Apr 2018
Smack in the middle of the third year of its groundbreaking #OptOutside campaign, which began with a bold stand against the shopping rampage of Black Friday and has expanded into a global movement to...
by Sustainable Brands, Jan 2018
The Outdoor Industry Association (OIA), whose members include REI, Iron Mountain, Patagonia, The North Face and Timberland, is producing a new film series that shares the stories of outdoor companies...
by Jennifer Elks, Nov 2017
With the launch of its #OptOutside campaign in 2015, REI set a new precedent in retail, shuttering its stores on Thanksgiving and Black Friday, giving its employees a paid day off and – on a day that...
by News Deeply, Jul 2017
News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and...
by Sustainable Brands, May 2017
In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption....
by Liz Courtney, May 2017
When it seems that corporate America has seized control of our government, of our society, it can be hard to wake up every day excited to go to work. Trust in brands has never been lower....
by Libby MacCarthy, Feb 2017
In response to Utah Governor Gary Herbert’s resolution urging the Trump administration to rescind the Bears Ears National Monument, Patagonia announced that it would be opting out of this year’s...
by Sustainable Brands, Jan 2017
More than 530 companies and 100 investors – from iconic Fortune 500 firms to small family-owned businesses – are calling on the Trump administration and the new Congress to continue to support...
by Hannah Furlong, Nov 2016
This Friday will be one of the biggest days in the global retail calendar (just behind Alibaba’s Singles’ Day earlier in November). Black Friday sales have begun encroaching on Thanksgiving Day in...
by Sustainable Brands, Oct 2016
Our theme this year at Sustainable Brands has been “Activating Purpose” – exploring and applauding the ways brands are authentically walking their talk when it comes to pursuing purpose beyond profit...
by Steven Samblis, Oct 2016
Mission-driven startup Give Back Box® was founded in 2012 by Monika Wiela, who at the time was running an online shoe store. The idea was inspired by a homeless man she encountered in Chicago, who...
by Melanie Vella, Oct 2016
Consumers are expecting a new dynamic in the relationship they build with brands. The team from Edelman gathered a full room at Wednesday’s lunch time session to unveil the breakthrough ‘2016 Earned...
by Raphael Bemporad, Jul 2016
Like few times in our history, we are navigating a moment of profound cultural, political and economic transformation. On one hand, we’ve seen nearly every nation on the planet come together behind...
by Mike Hower, Jun 2016
“I think in an organization, when you’re trying to do something different, it’s important to take up that shared risk,” said Alex Thompson, VP of Communications & Public Affairs at REI, during...
by Nicole Palkovsky, Jun 2016
What do Organic Valley, Target, REI and Toyota have in common? They are what Freya WIlliams describes as “Green Giants,” companies that have turned sustainability into billion-dollar businesses...
by Nayelli Gonzalez, Jun 2016
Tuesday’s morning plenary started with Raphael Bemporad, co-founder and principal of BBMG, sharing the thought, “What makes us the most human and what the world needs most is exactly the same.” That...
by Freya Williams, Jun 2016
At Sustainable Brands ’16 San Diego, I’m announcing an additional eight Green Giants. Find out who the new billion-dollar sustainable business leaders are here. What’s the business case for...
by Tom Szaky, May 2016
With hundreds of millions of individuals logging into social media accounts every day, using the medium as a platform for social change and activism is just common sense. Today, about 61 percent of...
by Nassy Avramidis, May 2016
Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build...
by Hannah Furlong, Apr 2016
This Friday, world leaders will convene to sign the Paris Climate Agreement. The international regulatory environment and national policies to curb emissions are reshaping global markets....
by Dimitar Vlahov, Apr 2016
There is widespread consensus in the global Sustainable Brands community that purpose is trending in the business world, especially among brands that are looking beyond the next quarter and trying to...
by Mike Hower, Mar 2016
The landmark international climate change nearly 195-nation agreement that came out of COP21 late last year sent a message to the world that a low-carbon future is imminent. The Paris Agreement, for...
by Sustainable Brands, Oct 2015
To celebrate Thanksgiving this year, outdoor gear and apparel retailer REI is taking a bold stand against the chaotic caricature of capitalism that is Black Friday by closing its doors and paying its...
by Sustainable Brands, Oct 2015
Today, a group of some of the world’s biggest brands, retailers, NGOs and industry groups launch a Social and Labor Convergence Project, with the aim of improving working conditions in apparel...
by Kevin Hagen, Apr 2015
This series has been taking a dive into the five phases of sustainable business described in the Hagen-Wilhelm change matrix published in Making Sustainability Stick. We want to offer a roadmap...
by Sustainable Brands, Apr 2015
REI has announced its support of the 100-year anniversary of the National Park Service in 2016 through a multi-year, multimillion-dollar partnership with the National Park Foundation,...
by Kevin Hagen, Mar 2015
It’s been 26 years since the Brundtland Report, 25 years since Karl-Henrik Robèrt launched The Natural Step, and it was 16 years ago that John Elkington coined the term “triple...
by Kevin Hagen, Mar 2015
OK, I hear you. The change chart is pretty busy, but there’s a lot packed into this infographic. In the first post in the series, I highlight the key curves: The blue value & profitability...
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