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Green Sports Alliance Launches at Safeco Field

March 22, 2011 - Six professional sports teams from the US Northwest banned together Monday at Seattle’s Safeco Field—along with representatives from their affiliated venues—to launch the Green Sports Alliance (GSA).
The teams will work with the Natural Resources Defense Council (NRDC), the U.S. EPA, the Bonneville Environmental Foundation and Portland State University to identify and adopt environmental initiatives to measure and reduce their impact on the environment.
Founding members of the GSA include MLB's Seattle Mariners, NFL's Seattle Seahawks, NBA's Portland Trail Blazers, NHL's Vancouver Canucks, WNBA's Seattle Storm and MLS' Seattle Sounders FC.
Members of the GSA representing sporting facilities include Safeco Field (Seattle), Qwest Field and Qwest Field Event Center (Seattle), KeyArena at Seattle Center (Seattle), the Rose Garden (Portland) and Rogers Arena (Vancouver).
The idea of forming an inter-league alliance focused on environmental stewardship was originally conceived and initiated by representatives of Paul G. Allen's sports teams and the Natural Resources Defense Council in the fall of 2009. Mr. Allen owns the Seattle Seahawks and Portland Trail Blazers and is co-owner of the Seattle Sounders FC.
The GSA encourages all teams and venues to measure their environmental impacts and seek ways to reduce them. Specifically, organizations are urged to initiate strategies that reduce energy and carbon emissions, conserve water, increase recycling, and promote renewable energy and alternative transportation policies. Teams and venues are also encouraged to promote their greening initiatives throughout their respective leagues and surrounding communities. Alliance members will submit quarterly reports sharing results on their greening initiatives. The GSA will aggregate results across teams and report annually on collective progress.
In September 2009, the major professional sports leagues in the US delivered a letter encouraging their teams and facilities to begin using solar power. The leagues also distributed a comprehensive solar development guide produced on their behalf by the Natural Resources Defense Council.

Bart King is the principal and founder of New Growth Communications, a network of affiliated content producers and strategists serving clients in the emerging green economy. Follow him @bart_king and on LinkedIn.

[Read more about Bart King]

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