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SC Johnson Completes Full Disclosure of Fragrance Ingredients

SC Johnson released a comprehensive list of the fragrance ingredients found in the company's products on its relaunched ingredient disclosure website, www.whatsinsidescjohnson.com.

SC Johnson says it assembled the so-called Exclusive Fragrance Palette over the course of more than two years in an effort to help customers feel confident about the ingredients in products like Windex, Glade and Pledge.

Ingredient disclosure also is becoming the norm among household product manufacturers responding to consumer demands for greater transparency. Last week, SC Johnson rival Clorox Company took its Ingredients Inside website mobile with a new smart phone app.

Many companies develop their fragrances from a list of more than 3,000 fragrance molecules published by the International Fragrance Association (IFRA), which shows fragrance ingredients used in consumer goods worldwide, all of which have passed IFRA's standards.

SC Johnson says it takes the review of fragrance ingredients a step further examining ingredients not only for carcinogenicity, mutagenicity or reproductive toxicity, but also for consumer confidence or other scientific viewpoints. As a result, its fragrance palette is smaller and more exclusive than the IFRA list.

For example, in early 2009, SC Johnson committed to removing the phthalate DEP from its fragrances in response to consumer concerns, even though DEP has been researched and deemed safe by various scientific bodies.

The release of SC Johnson’s fragrance palette completes a commitment the company made in 2009 to make all ingredient information available online, on the packaging and by phone.

The ingredient website will offer additional resources for consumers who want to learn more about what's in the products they use. Enhanced product definitions will describe ingredients and the role they play in products. FAQs offer easy to understand answers to the most commonly asked questions, and the website offers links to alternate sites containing ingredient information, educational materials and more.

"We want all of our ingredients to be transparent, so consumers can make their own, informed choices on what to purchase," said Fisk Johnson, Chairman and CEO of SC Johnson. "We also want to earn the trust and confidence every day of the people that buy our products."

Beginning in 2012, SC Johnson will start rolling out product labels that list ingredients using their International Nomenclature of Cosmetic Ingredients names (INCI), a naming system used by the personal care products industry that is recognizable and familiar to many consumers. The move will be completed over several years.

Bart King is a PR consultant and principal at Cleantech Communications.


Bart King is the principal and founder of New Growth Communications, a network of affiliated content producers and strategists serving clients in the emerging green economy. Follow him @bart_king and on LinkedIn.

[Read more about Bart King]


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