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Timberland Turns Old Tires into New Shoes

April 2, 2009 - Timberland has announced plans to launch two new footwear collections featuring outsoles made using recycled rubber from discarded tires.

Timberland will be the first footwear manufacturer to commercialize Green Rubber, a patented technology for turning waste tires into new materials. The company will use a blend of Green Rubber compound and virgin rubber compound for an outsole that is made up of 42% recycled content.

The recycled-content rubber will be incorporated into the outsoles of more than 200,000 pairs of shoes slated to hit stores this fall. Timberland estimates that, by using Green Rubber for these fall collections, it will save about 40 tons of virgin rubber.

"We are thrilled to have found a way to support making rubber a more sustainable resource," says Timberland CEO Jeffrey Swartz. "Green Rubber is positioned to have a major impact on the global rubber industry; managing tire waste can now become both a commercially viable and eco-conscious process."

Current estimates put the number of landfilled rubber tires at seven billion worldwide.

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