CHANNELS    |    Behavior Change      Leadership      Products & Design      Supply Chain      Marketing & Comms      New Metrics    |    MORE

Ørsted’s New Interactive Film Hits 'Home,' Puts Personal Spin on Climate Change

Image Credit: Ørsted

Over the past decade, Danish energy company Ørsted has effectively transformed itself into one of Europe’s leading sustainable energy companies, transitioning away from oil and coal in favor of offshore wind. The company has already reduced carbon emissions by 52 percent since 2006 and is on track to achieve its science-based target of 96 percent by 2023.

Ørsted’s journey serves as an example to the rest of the industry that integrating sustainability into the heart of your organization and remaining profitable is, indeed, possible. But the energy sector isn’t the only group Ørsted aims to inspire into action — the company has released a new campaign, empowering consumers to change their perspective on climate change.

Home, a new interactive film from Ørsted, provides hope for the future of the planet and shows that it really is possible to power the world entirely with clean, renewable energy. The film transforms climate change from a global crisis to a personal experience by challenging preconceptions of what ‘home’ means to consumers. It provides users with an uplifting message: Today, we stand before a historical opportunity to shift from black to green energy, helping protect the planet from the effects of climate change.

“We’re at a tipping point. Green energy has become cheaper than black and this should instill hope that we can combat climate change,” said Henrik Poulsen, CEO of Ørsted. “For the first time in history, it really is possible to create a world that runs entirely on green energy. With this personalized climate film, we urge everyone to share the message that there’s no longer any reason not to speed up this essential transformation.”

The campaign allows users to create their own film at Users complete three incomplete phrases about what home means to them. The film then uses these responses to generate a personal film that users will be able to relate to and be inspired by. The film will be one version out of thousands of possible films. It begins with scenes related to the words chosen by the user, then progresses to distressful imagery of the effect climate change can have on the user’s concept of home, ending with a powerful call to action against climate change.

Currently, fossil fuels represent 81 percent of the world’s energy consumption. This has caused the concentration of CO2 in the atmosphere to reach the highest levels ever measured. Ocean levels are rising and 2016 clocked in as the warmest year on record. “Our home is at risk. Today, over 80 percent of the world’s energy is made from fossil fuels. But there’s hope. For the first time in history, green energy is cheaper than black. It really is possible to create a world that runs entirely on green energy. Love your home,” a narrator urges as imagery of offshore wind turbines appears on the screen — a message that invites viewers to do their part by switching to renewable energy.

The Home experience is currently available in ten different languages — Arabic, Danish, English, French, German, Hindi, Japanese, Mandarin, Russian and Spanish — on

Launched in 2006, Sustainable Brands has become a global learning, collaboration, and commerce community of forward-thinking business and brand strategy, marketing, innovation and sustainability professionals who are leading the way to a better future. We recognize that brands today have… [Read more about Sustainable Brands]

  Sign up for SB Newsletters
Get the latest personalized news, tools, and virtual media on a wide range of sustainable business topics in your inbox.


User login