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News & Views

Editorial Channels

Sustainable Brands is home for the global community of business innovators who are shaping the future of commerce world wide. Since 2006, our goal has been to inspire, engage and equip today's business and brand leaders to prosper for the near and long term by leading the way to a sustainably abundant future. We do so by offering news and views from thought and practice leaders, live and on-line events, peer-to-peer learning groups, a robust resource library, a solutions provider directory and more — all designed to help brand, sustainability and design innovation professionals, social entrepreneurs and the eco-system of value network partners who support them, discover, co-create and successfully execute on new opportunities to profitably innovate for sustainability.

Each of our channels covers a topic of significant interest to the global SB community and examines key challenges and opportunities for brands leading the shift to a prosperous future. We encourage you to contribute to the conversations through our social networks or in the comments section below any article. Editorial archives remain on our website and, together with our Digital Library, make for a terrific tool for researching best practices in continuing to build successful, sustainability-driven business.

If you have expertise in any of these areas and would like to submit content, please drop us a line.


Chemistry, Materials & Packaging

 

Waste Not: Striving for Net Positivity

 

Business Case

Design experimentation and product innovation for sustainability would be impossible without underlying scientific advances coming out of research labs dedicated to chemical, mechanical and materials engineering. This channel covers green chemistry, new materials and fuels, GMOs and more – all in all, a remarkable set of leading indicators extending the realm of possibilities in meeting the world's needs.   In order to achieve true sustainability, we need an economy that renders the concept of waste obsolete – an economy that is at least circular, and at best regenerative or net positive. This channel synthesizes the inspiring momentum of the growing number of efforts directed at reducing, and ultimately eliminating, all kinds of waste.   This channel highlights the latest in how organizations around the world are demonstrating the business case for environmental and social sustainability initiatives.

#greenchemistry
#greenmaterials

BASF   #wastenot
#netpositive
Savers   #businesscase  

Marketing & Communications

 

New Metrics: Redefining the Value of Business

 

Product, Service & Design Innovation

From our perspective, "brand" is who you are, what you do, how you do it, and only then, how you communicate it. This channel examines how today's leading brands are evolving in the area of sustainability marketing and communications through thought-provoking ads, creative mission marketing, social media campaigns and other successful stakeholder engagement.   If businesses are to succeed in tomorrow's economy, the metrics by which they define and measure success must evolve. This channel helps demystify many challenges around sustainability metrics by analyzing leading-edge New Metrics projects that are expanding the way business creates, quantifies, manages and reports the value it delivers.   Many aspects of sustainability involve upending our conventional approaches to business — and the way we design, produce, market, distribute and service our offerings. This channel highlights products, services, design approaches and entire business models that are helping organizations of all sizes deliver on their sustainability ambitions and establish a new "business as usual." It also examines forward-thinking principles, methodologies, processes and tools being leveraged in business model innovation around the globe.
#comms
#marketing


thinkPARALLAX   #newmetrics
#roi

 
Ecovadis   #sustainabledesign
#businessmodels
NewGen Surgical NewGen Surgical

Finance & Investment

 

Walking the Talk

 

Organizational Change

Here, we highlight the latest in the spheres of socially responsible investing, impact investing, and other ways investors and shareholders are asserting their desire for ethical investment options.   Hundreds of companies around the world have taken it upon themselves to set often-ambitious goals for themselves, in order to monitor and hold themselves accountable for their impacts on the planet and society. Here, we highlight those that have moved beyond pledges, and are demonstrating that progress by walking their sustainability talk and making good on their commitments to purpose beyond profit.   Getting employees united around a sustainability agenda pays dividends on many levels. It generates excitement, loyalty, creativity, productivity and, ultimately, profit. This channel shares creative strategies and tools leading practitioners are using to engage their teams in building motivated market-leading brands.
#impactinvesting     #walkingthetalk MSC   #employeeengagement
#humancapital
#changemanagement
 

Defining the Next Economy

 

Behavior Change

 

Collaboration & Co-Creation

While many recognize that capitalism is significantly flawed, coming up with a practical, alternative economic framework that fixes all bugs has proven a mammoth challenge. This channel is devoted to the brilliant minds making progress in 'changing the game' by identifying viable features of a thriving global economy delivering health, dignity and happiness to all involved. Here's to the next economy!   Shifting to a sustainable economy requires a new kind of brand-customer relationship — one that enables choice-editing for the best personal, societal and planetary impact, all while indulging customers in delightful products and services that meet their needs. This channel focuses on the latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.   Driving the systemic changes necessary for us to flourish — both as people and as businesses — requires more capabilities than any organization, regardless of size, can achieve alone. It requires new types of partnerships, be they cross-functional, cross-sector, or otherwise inclusive of all necessary expertise. This channel follows the growing amount of collaborative work bringing about massive, disruptive, needed shifts to business-as-usual.
#nexteconomy
#consciouscapitalism
    #behaviorchange
#sustliving
    #collaboration
#cocreation
VBSC | Dupont-Sorona

Blazing the Trail: Leadership, Intrapreneurship & Ethics

 

Cleantech

 

Supply Chain & Procurement

Directing a company to sustainable long-term success takes a forward-looking allocation of resources, a holistic systems-aligned strategy, and — by necessity — a new set of skills. This channel highlights exemplary cases of leadership and intrapreneurship, along with the ethical principles or dilemmas that they may raise.   The global cleantech industry — including, but not limited to, alternative energy generation — is growing by the minute and holds the answers to many corporate sustainability questions. This channel takes us on a journey through the diverse set of cleantech applications and explains how the latest products and services tackle problems around energy, water, waste, transportation, ecosystem monitoring, population dynamics, social tensions and behavior change.   Creating efficient, healthy, resilient and transparent supply chains is central to any corporate sustainability journey. This channel tackles the myriad issues that can arise in any supply chain, and treats them as either risks or opportunities, depending on the ways they are being managed. In addition, it tracks news relevant to purchasing and procurement, including government policies, technical possibilities, and market conditions that are influencing both buyers and sellers.
#leadership
#changeagents
 PMI   #cleantech Orsted   #supplychain
#valuechain

#procurement
Domtar

   

Channel Partnerships

 

Missing anything?

    If you'd like your brand to help guide our channel conversations contact us for more information.   If there's an important topic you think we should be covering please let us know.
         

Quantis Wap Sustainability Consulting Marine Stewardship Council Nature Bank Domtar Ecovadis

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