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Measurabl, Optoro Partner to Pilot Improved Sustainability Data Collection

Image source: Measurabl

This week, startup Measurabl, a provider of sustainability data management and analytics software, announced a partnership with Optoro, a technology company focused on supply chain sustainability for retailers. The “We Are Measurabl” pilot program allows Optoro and other companies to track and validate their corporate sustainability performance to their stakeholders. 

Optoro will use Measurabl’s cloud-based software tools to identify opportunities to reduce the environmental impact its internal operations. The software helps automate the collection and quality assurance of utility data.  Measurabl’s utility sync feature pulls energy data directly from utilities accounts, aggregates and assures it for quality, and then calculates the corresponding carbon emissions. A user-friendly dashboard displays total output as well as the breakdown by facility and source. 

“The utility sync feature is a huge time-saver,” said Ann Calamai, Optoro’s director of sustainability. “This means our team can spend more time greening our office and less time on data collection.” 

One of the Optoro Green Team’s first priorities were to establish a baseline for its yearly energy consumption and to understand how that drives the company’s greenhouse gas emissions. Measurabl’s tools pulled data from over 250 of Optoro’s individual utility bills to collect the information needed to establish 2013 and 2014 baseline usage.

“Measurabl allows us to pinpoint our energy, water and carbon impacts accurately and efficiently. The ‘We Are Measurabl’ mark signifies we’ve done this in a transparent, robust way using best-in-class accounting methodologies,” explained Adam Vitarello, Optoro’s co-founder and president.

The “We Are Measurabl” mark is available to any Measurabl user who passes an audit and compiles its data into one or more of the globally accepted sustainability reporting formats such as CDP or GRESB. The company says S&P 500 companies, as well as smaller organizations that seek rigor and simplicity in their environmental, social and governance accounting, are running its software. 

“This new pilot program will allow companies to track and validate sustainability performance as well as communicate that performance to customers,” said Matt Ellis, Measurabl’s founder and CEO. “Working with an innovative technology start-up like Optoro has been fabulous. They are delivering advanced logistics to deliver tangible environmental benefit – less waste in landfills. Being the measurement and monitoring platform that supports efforts to reduce the environmental impact of their internal operations is very exciting.”

Measurabl is one of several technology companies working to change the landscape of sustainability reporting with data management and analytics software. In May, data management company Tennaxia announced a partnership with the Sustainability Accounting Standards Board (SASB) to streamline the CSR data collection process, analysis and reporting for companies adopting SASB standards. 


Brynn is an Insight Development Associate and a principal writer for Sustainable Brands.

[Read more about Brynn McNally]


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