Sustainable Brands Issue in Focus
Sponsored by:
CHANNELS    |    Behavior Change      Leadership      Products & Design      Supply Chain      Marketing & Comms      New Metrics    |    MORE

In Chile, a Dolphin Is Running for President to Highlight Need for Strong Climate Leadership

Image Credit: Greenpeace

Greenpeace has a knack for creatively communicating about its causes and its latest campaign is no exception. The NGO is backing a dolphin in Chile’s upcoming presidential election to call attention to the need for strong climate leadership in the country.

Delfin Chileno “announced” its candidacy earlier this month in Santiago’s Plaza Italia. Its platform calls for government to get serious about protecting Chile’s environmental heritage and the Patagonian Seas, particularly from the threat posed by the salmon industry. Beyond highlighting the seriousness of the environmental threats facing Chile, the campaign serves as a stinging satire on the country’s deteriorating political landscape as a whole.

“It seems that neither the political world nor the government is aware of the seriousness of the environmental threat Chile is facing today. We are among the 10 [countries most affected by] climate change and it seems that no candidate cares. We want the environmental issue to be taken seriously and become a priority,” the marine mammal said in justifying his candidacy.

The Delfín Chileno candidacy is part of Greenpeace’s Save the Seas at the End of the World campaign, which seeks to prevent salmon farming companies from expanding their operations to Magallanes Region of the Patagonia, in an effort to protect the area’s diverse ecosystem and biodiversity.

Chile is the second-largest exporter of salmon in the world and the presence of salmon farms in the country’s Patagonia region has been a topic of recent debate. Early last year, Chile suffered a deadly algal bloom which killed nearly 23 million fish and resulted in economic losses of roughly $800 million. Greenpeace attributed the algal bloom to unsustainable aquaculture practices and a lack of governmental regulation in the Patagonia region, but scientists credit the crisis to unusually high ocean temperatures brought on by El Niño, whose effects are intensifying with climate change. In both instances, the crisis illustrates the need for politicians to take immediate action to address and mitigate climate change and what the country stands to lose if it doesn’t.

“In Chile there are several environmental threats, but one of the most serious is located in the seas of the Patagonia, which are being threatened by the invasion of the salmon industry,” said Estefania González, campaign leader of Delfín Chileno. “There is no doubt that if salmon farming is installed there, it will be the end of some of the cleanest waters on the planet. But no candidate faces or takes as a priority this real environmental emergency that we face.”

Ahead of the November election, the campaign will work to secure enough signatures to get Delfín Chileno’s name on the ballot as an independent candidate, demonstrating the seriousness of the issue. “This is a politically independent candidacy and we will not ask anyone for money. We just want to have the support and sympathy of people who are tired of the sad show that our political class gives,” González added.

Launched in 2006, Sustainable Brands has become a global learning, collaboration, and commerce community of forward-thinking business and brand strategy, marketing, innovation and sustainability professionals who are leading the way to a better future. We recognize that brands today have… [Read more about Sustainable Brands]

  Sign up for SB Newsletters
Get the latest personalized news, tools, and virtual media on a wide range of sustainable business topics in your inbox.


User login