Sustainable Brands Issue in Focus
Sponsored by:
CHANNELS    |    Behavior Change      Leadership      Products & Design      Supply Chain      Marketing & Comms      New Metrics    |    MORE

12 Industry Leaders Unveil Methodology for Assessing Social Impacts of Products

A group of companies united in the Roundtable for Product Social Metrics today announces the publication of the Handbook for Product Social Impact Assessment, a practical tool for assessing a product’s social impacts throughout its life cycle. The handbook is the result of a unique collaborative effort of a group of market leaders across a variety of industries.

“Stakeholders increasingly demand transparency about the social impacts of products,” says João Fontes of consulting firm PRé Sustainability, spokesperson for the Roundtable.

As supply chains and product life cycles span the world, businesses need a practical, reliable way to systematically analyze risks and identify improvement opportunities.

The First Practical, Objective Methodology for Product Social Impact Assessment

As large, multinational organizations, the Roundtable participants — Ahold, AkzoNobel, BASF, BMW Group, DSM, L’Oréal, Marks & Spencer, Philips, RB, Steelcase, The Goodyear Tire & Rubber Company, and a chemical company led by PRé Sustainability — understand the need for a social impact assessment method that is capable of screening a product’s entire supply chain across continents and throughout its life cycle.

“Research on consumer preferences, like the Nielsen Global Survey on Corporate Social Responsibility, shows that half of the world’s consumers are prepared to pay a premium if products have an ecological or social benefit,” says Jacobine Das Gupta, Corporate Sustainability Manager for DSM.

PRé's João Fontes (L)
L'Oréal's Charles Duclaux
will discuss the
Product Social Impact Assessment
New Metrics '14

Until today, no practical, cross-industry accepted product social impact assessment method existed. Other social impact assessment guidelines look at the corporate level and do not provide the concrete tools and measurable results necessary for better decision-making at a product level. The Roundtable’s social impact assessment method fills this gap, giving businesses the power to assess a product’s entire life cycle, scan their supply chains for risks and improvement opportunities, and improve sustainable product development, reporting and communication.

The handbook is a starting point for any business wanting to differentiate and create value through social impact assessment. Pilots conducted by the Roundtable participants have shown the method to be comprehensible, reliable, and applicable in a day-to-day business context.

“This method is a first step towards measurable social sustainability at a product level, and the Roundtable will continue to refine it in Phase III,” says Dave Woodyard, Global Manager of Environmental Sustainability for The Goodyear Tire & Rubber Company.

The Handbook for Product Social Impact Assessment is available for free download now, allowing sustainability professionals in all industries to get started on product social impact assessments today. The Roundtable says it will now focus on Phase III of the project: finding solutions for cross-cutting implementation issues, exchanging experiences with other practitioners and experts, and continuing to improve the methodology. The Roundtable participants invite interested industry companies to join the group and collaborate in Phase III.

Content on this page is provided by PRé Sustainability, sponsors of the New Metrics Channel

Launched in 2006, Sustainable Brands has become a global learning, collaboration, and commerce community of forward-thinking business and brand strategy, marketing, innovation and sustainability professionals who are leading the way to a better future. We recognize that brands today have… [Read more about Sustainable Brands]

  Sign up for SB Newsletters
Get the latest personalized news, tools, and virtual media on a wide range of sustainable business topics in your inbox.


User login