Sustainable Brands Issue in Focus
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Organizational Change

To help foster creative innovation within the company, 3M held a sustainability power pitch — described as a cross between Shark Tank and American Idol — that challenged employees to pitch their best idea for a sustainable product to a panel of judges and fellow employees. The employee with the winning idea nabbed a research grant to bring the product to life. | Image credit: 3M

Getting employees united around a sustainability agenda pays dividends on many levels. It generates excitement, loyalty, creativity, productivity and, ultimately, profit. This channel shares creative strategies and tools leading practitioners are using to engage their teams in building motivated market-leading brands.

L. Hunter Lovins is President and founder of the Natural Capitalism Solutions (NCS) ( NCS educates senior decision‐makers in business, government and civil society to restore and enhance the natural and human capital while increasing prosperity and quality of life. In… [Read more about hlovins]

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