Sustainable Brands Issue in Focus
NewGen Surgical Pure Strategies
Sponsored by:
CHANNELS    |    Behavior Change      Leadership      Products & Design      Supply Chain      Marketing & Comms      New Metrics    |    MORE

Socially Conscious Hotel Booking Platform Empowers Travelers to Create Positive Impacts

Image Credit: Kind Traveler

Hotel booking platform and blog Kind Traveler is changing the way consumers think about travel. Built on a socially conscious ‘Give + Get’ model, the platform aims to empower travelers to become a force of change that benefits communities, the environment and animals. In just its first year of operation, Kind Traveler has already reached 130 hotels, destinations and charities that have come together to fulfill its mission.

The way it works is simple: travelers give a $10 nightly donation to a local charity that positively impacts the neighborhood they are traveling to or a to a charity of choice; as a reward for their donation, travelers unlock an exclusive hotel rate and special perks with curated hotels and properties throughout the United States, Mexico, Canada, the Caribbean and Costa Rica. One hundred percent of the donations raised on the Kind Traveler platform are given to charity.

According to Cone Communications’ 2017 CSR Study, 89 percent of consumers will switch to a brand that supports a good cause over one that does not, given similar price and quality. Kind Traveler fills a void in the travel industry, allowing travelers to vote with their wallets for causes they care about and be rewarded for doing so. The opportunity for travelers to marry purpose with purchase comes at a time when individuals are looking to have an impact on important societal and environmental issues.

“We are witnessing a powerful shift towards consciousness in traveler spending and Kind Traveler is facilitating the connection between travelers and businesses that want to be an active participant in addressing societal and environmental challenges,” said Jessica Blotter, CEO and Co-Founder of Kind Traveler.

Metrics of ‘What $10 Can Do’ are communicated throughout the site, giving travelers a tangible example of the type of impact they can create by booking with Kind Traveler. For example, an exclusive hotel rate is unlocked with a $10 donation to City Harvest that will also help feed 40 New Yorkers in need. A $10 donation can also help plant 10 trees with the Arbor Day Foundation; provide 40 meals for school children with the World Food Program USA; and feed one rescue animal for a week with Animal Defenders International.

Click to enlarge infographic

In addition to making a positive impact, travelers receive exclusive rates that are as or more competitive than many travel booking sites, as well as perks such as complimentary breakfast, discounted spa treatments, waived resort fees and more.

“Today there are 1.2 billion international travelers and there are 1.8 billion projected by 2030. The impact of tourism on the world can be positive or negative. Kind Traveler helps everyday travelers become a positive force for good by providing values-aligned vacation options that serve the greater good,” said Kelley Louise, Executive Director of Travel+SocialGood, a nonprofit launched in participation with +SocialGood Network, a United Nations Foundation initiative.

The platform’s one-year anniversary coincides with the UN’s International Year of Sustainable Travel. Together with its network of 57 hotels, 50 charities and 23 destinations, Kind Traveler is working to help deliver on the Sustainable Development Goals: preventing poverty, protecting the planet and promoting well-being for all.

Launched in 2006, Sustainable Brands has become a global learning, collaboration, and commerce community of forward-thinking business and brand strategy, marketing, innovation and sustainability professionals who are leading the way to a better future. We recognize that brands today have… [Read more about Sustainable Brands]

  Sign up for SB Newsletters
Get the latest personalized news, tools, and virtual media on a wide range of sustainable business topics in your inbox.


User login



Most Recently Viewed in the Library