WASTE NOT
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Could You or Your Colleagues Be Waste Fit Champions?

Image credit: Rubicon Global

Have you been busy shedding paper weight? Do you know someone who’s lost pounds of plastic, aluminum and glass? Is your business slimming down sustainably? Rubicon Global — a leader in providing waste, recycling, and smart city solutions to businesses and governments — is on the hunt for the leaders who are shaping up their organization’s sustainability plans by slimming down on waste.

More and more companies and cities across the U.S. are focusing on reducing waste and achieving a more circular economy, and we want to recognize all the sweat equity that goes into building and sustaining a strong recycling and waste reduction program. Together with Sustainable Brands, the University of Pennsylvania’s Wharton Initiative for Global Environmental Leadership (IGEL) and Goodr Co., Rubicon Global will crown the nation’s first Waste Fit Champions.

“We continue to be inspired by companies that are taking measurable steps to solving waste reduction challenges with circular economy best practices, like the RUBICONMethod, which gives companies a step by step guide to achieving successful recycling and waste reduction,” said David Rachelson, VP of Sustainability for Rubicon Global. “We look forward to collaborating with Wharton and Goodr to help recognize companies that are driving the effort to reduce waste, implement recycling programs or kick-off sustainable material management programs that return revenue and attract purpose minded customers.”   

The Waste Fit Champions will embody:

  • Performance: Overall sustainability fitness & proven improvements
  • Endurance: Eyes on the long game of zero waste or a closed-loop model
  • Leadership: The ability to get buy-in from the whole team

Show us your metrics!

Nothing tells a better story when it comes to waste diversion than numbers. Tell us how many facilities have achieved zero waste to landfill as a result of the nominee’s leadership. How many tons does your company now recycle thanks to a new office program? Has the nominee built out an organics program to significantly reduce food waste?

The Inaugural 2018 Waste Fit Champions will be announced at Sustainable Brands’ New Metrics ‘18 conference, October 29-31 at The Wharton School. The event will bring together business leaders who are translating social and environmental impact into corporate financial performance. After all, we’re all about gains at the intersection of society and business.

Sponsored by
Rubicon Global.

We’ve stacked up an excellent panel of judges to name our champions: Joanne Spigonardo, Associate Director of Wharton IGEL; Jasmine Crowe, founder & CEO of Goodr Co.; and David Rachelson.

The submission process for Waste Fit Champions will begin on August 15 and continue through September 30. Our judging panel will assess all entries and notify the 2018 Waste Fit Champions on Friday, October 5th, to invite them to attend New Metrics ’18, where the 2018 Waste Fit Champions will be publicly unveiled.


Learn more about the program and nominate a colleague or yourself here! Terms and Conditions apply.


Launched in 2006, Sustainable Brands has become a global learning, collaboration, and commerce community of forward-thinking business and brand strategy, marketing, innovation and sustainability professionals who are leading the way to a better future. We recognize that brands today have… [Read more about Sustainable Brands]


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