Latest News & Views

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Marketing and Comms
by Becky Willan, November 12, 2018
The news last week that the Christmas advert from Iceland — a UK supermarket chain specializing in frozen food — has been banned is a bad decision. Iceland’s advert — a repackaging of a short,...
Product, Service & Design Innovation
by Sustainable Brands, November 12, 2018
SAMBAZON — the first company to bring organic açaí to the U.S. — and The Ecology Center, a non-profit eco-educational center, have launched their second annual Greenhouse Initiative. The Greenhouse...
Supply Chain
by Sustainable Brands, November 9, 2018
Today marks the public launch of a new online tool that will enable global companies to identify the world’s ancient and endangered forests. ForestMapper, developed by international environmental not...
Marketing and Comms
by Carol Cone, November 9, 2018
A growing roster of celebrities are no longer satisfied with endorsing corporate products, instead creating (or at least investing in) their own. Think George Clooney, Dr. Dre, Kate Hudson, Gwyneth...
Cleantech
by Sustainable Brands, November 8, 2018
sonnen, a global market leader in smart residential energy storage, has partnered with Pearl Homes — the U.S. leader in LEED residential development — and Google Home to bring their vision of a...
Behavior Change
by Kate O'Brien, November 8, 2018
This article originally appeared on MeetingoftheMinds.org on October 22, 2018. This month, Meeting of the Minds consultant and writer Kate O’Brien connected with José Holguín-Veras — the...
Finance & Investment
by Sustainable Brands, November 7, 2018
Today, the Corporate Reporting Dialogue — a coalition of major international corporate reporting standard setters and framework providers — announced a groundbreaking, two-year project focused on...
Cleantech
by Haruka Tamura, November 7, 2018
Twenty percent of the world population lacks access to modern electricity, but access to affordable, reliable and sustainable energy is crucial to achieving many of the United Nations’ Sustainable...
Finance & Investment
by Alissa Stevens, November 6, 2018
Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to...
Marketing and Comms
by Jeb Ory, November 6, 2018
Companies have long run sustainability initiatives that exclude customers. To be fair, these companies have donated a percentage of profits to charities, volunteered employee time, reduced emissions...
Organizational Change
by Simon Mainwaring, November 6, 2018
Corporate culture sets the groundwork for how your team interacts with each other and your customers. It’s the secret sauce that brings together cohesion, community and motivation. In a recent...
New Metrics
by Alexandra Smith, November 5, 2018
Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to...
New Metrics
by Aishwarya Chaturvedi, November 5, 2018
Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to...
Product, Service & Design Innovation
by Gregory Unruh, November 5, 2018
This is the first in a series of posts by Dr. Gregory Unruh about geomimicry and its implications for sustainability. Anyone immersed in the world of sustainability has heard of biomimicry — the...
Marketing and Comms
by Shannon Valdes, November 2, 2018
While sustainability and citizenship mean different things to different people, these terms are most commonly associated with a company’s impact on the external world, focusing heavily on social and...
Organizational Change
by Monique Oxender, November 2, 2018
Every day, millions of Americans drink, on average, 2.1 cups of coffee; each cup takes about a hundred beans to brew1. Each bean must go through harvesting, wet milling, drying, dry milling, storing...
New Metrics
by Mia Overall, November 1, 2018
This week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share their latest...
The Next Economy
by Maxine Perella, November 1, 2018
This week, circular economy experts from over 20 countries convened in Scotland as Glasgow hosted the third annual Circular Economy Hotspot. Glasgow used the occasion to announce its intention to...
Chemistry, Materials & Packaging
by Matt Van Duinen, November 1, 2018
If you’ve been around the building products industry in the last five years, you’ve probably encountered conversations about transparency — around material health, chemical hazards, environmental...
Supply Chain
by Sustainable Brands, October 31, 2018
With the Our Ocean conference taking place in Bali, Indonesia, this week, ocean sustainability has been a hot topic: The event burst with sweeping commitments from the public and private sector alike...
Marketing and Comms
by Diane MacEachern, October 31, 2018
Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped...
Product, Service & Design Innovation
by Sustainable Brands, October 31, 2018
Earlier this month, Nike announced the winners of its Circular Innovation Challenge, which called for new products using Nike Grind — Nike's ground-up post-factory and post-consumer materials — and...
Waste Not
by Sustainable Brands, October 30, 2018
Rubicon Global — a technology company providing waste, recycling and smart city solutions to businesses and governments worldwide — along with the University of Pennsylvania Wharton Business School’s...
Behavior Change
by Tony Shumpert, October 30, 2018
The apparel and footwear industry accounts for 8 percent of global greenhouse gas emissions — that’s almost as much as the total emissions of the European Union. And the number of fashion cycles for...
Waste Not
by Sustainable Brands, October 30, 2018
Working with customers of all sizes, B Corporation Rubicon Global is advancing its mission to end waste worldwide through delivering comprehensive waste reduction and recycling programs for its...
Walking the Talk
by Carol Cone, October 29, 2018
Arriving on the heels of Hurricane Florence, Hurricane Michael proved again that companies are making significant commitments to relief and recovery efforts in the wake of natural disasters. Our...
Collaboration
by Sustainable Brands, October 29, 2018
NOTE: This article was updated on October 30, 2018 at 11:45am ET. A Global Commitment to eradicate plastic waste and pollution at the source has been signed by 250 organisations including many of the...
Business Case
by Valerie Wang, October 26, 2018
Countries with peace and security thrive in terms of economic development and human rights advancements, while those that suffer from weak governance cannot seem to break the cycle of chronic...
New Metrics
by Martin Rich, October 26, 2018
Novo Nordisk is the first global company to have completed a Future-Fit self-assessment and to have the results independently assured. In advance of Sustainable Brands’ New Metrics ’18 event next...
Marketing and Comms
by Sérgio Brodsky, October 26, 2018
The brand communications crisis is not an urban legend, albeit just as scary Between 2001 and 2002, Brazil went through its largest energy crisis. The lack of infrastructure planning combined with...
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