Trending: Bison Down Jacket, Circular Undies Latest Apparel Nixing Waste
The global movement to end textile waste continues, with the release of outer- and undergarments from new and established brands alike. Image credit: United by Blue United by Blue (UBB), the...
How Lyft Drives Growth Through Purpose
Brands that position themselves as purpose-driven activists dedicated to using profits to further their mission carve out a competitive advantage amongst today’s conscious consumers. Lyft is an...
Nat Geo's Susan Goldberg on Creating a Picture of Diversity
National Geographic has kept pace as the country’s demographics rapidly shift and the cultural definition of immigrants, identity and families continues to evolve, having recently launched a...
Land O’Lakes SUSTAIN Launches New Partnerships to Help Farmers Scale Sustainably
This week, Land O’Lakes SUSTAIN (LOLS), a leading solutions provider advancing and connecting stewardship efforts throughout the food system at scale — from farmers to ag retailers to partners such...
'Purpose Premium' Found to Create Reputational Gains for Companies
“Purpose” is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with...
The Biggest Threat to Life Below Water? Apathy
Our oceans have never been more threatened. The great challenges of overfishing, climate change, pollution and habitat loss have taken a terrible toll, jeopardising vital fish stocks and the lives...
The Earth's Circular Economy: Not a Practical Solution to Our Waste Issues
This is the second in a four-part series on geomimicry by renowned author and George Mason University professor Dr. Gregory C. Unruh. Read part one here. Geomimicry, which is the human imitation of...
2 Tools That Can Help Set Your Business Up for True Future-Fitness
Following the analysis of over 6,000 studies, the world’s leading climate scientists at the International Panel on Climate Change (IPCC) last month released a Special Report on Global Warming of 1.5°...
Iceland's Banned Ad Had the Potential to Democratise Sustainability
The news last week that the Christmas advert from Iceland — a UK supermarket chain specializing in frozen food — has been banned is a bad decision. Iceland’s advert — a repackaging of a short,...
SAMBAZON, Ecology Center Seeking College Students with Purposeful Business Ideas
SAMBAZON — the first company to bring organic açaí to the U.S. — and The Ecology Center, a non-profit eco-educational center, have launched their second annual Greenhouse Initiative. The Greenhouse...

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Sustainable Brands is home for the global community of business innovators who are shaping the future of commerce world wide. Since 2006, our goal has been to inspire, engage and equip today's business and brand leaders to prosper for the near and long term by leading the way to a sustainably abundant future. We do so by offering news and views from thought and practice leaders, live and on-line events, peer-to-peer learning groups, a robust resource library, a solutions provider directory and more -- all designed to help brand, sustainability and design innovation professionals, social entrepreneurs and the eco-system of value network partners who support them, discover, co-create and successfully execute on new opportunities to profitably innovate for sustainability.


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