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BBMG

At BBMG, we believe that sustainability is an innovation imperative, and that winning brands of the 21st century will be sustainable brands. Only BBMG combines innovation protocols with sustainability expertise and brand-building experience to help clients drive growth and positive social impact. Leveraging The Collective, our proprietary community of “sustainable mainstream” consumers, BBMG helps clients forge new markets, discover new products and services, create new solutions and drive real culture change.

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As Featured by Sustainable Brands:

Library
Jun 2018

For decades sustainability has been championed using a highly rational narrative...

News & Views
Jun 2018

Today, we are at a confluence of three global tipping points.

  • Environmentally — from extreme and destructive weather events to rising sea levels and temperatures, climate change is impacting ecosystems everywhere.
  • Economically — we have rising income inequality, with the world’s eight richest people owning as much as the...
News & Views
Jun 2018

For more information or to engage in the collaboratory, contact Sustainable Brands.

Sustainability can often feel like a selling point that we push onto consumers; only a small portion of brands are truly sought...

Library
Jun 2018

Throughout history, crucial advances in science and technology have unleashed astonishing...

News & Views
Apr 2018

For decades, the ASPCA has been advocating for better breeding practices and adoption for dogs with campaigns that focused on educating the public on where pet store dogs come from.

But over time, the influx of digital technology has completely transformed how people...

News & Views
Oct 2017

Us vs Them. Me vs You. Old vs Young. Rich vs Poor. We are feeling more divided than ever. Yet the path to brand relevance and resilience is recognizing what we have in common.

Recently we asked 16,000 people globally — across 16 countries, in many languages, in rural and urban areas — about their aspirations for their lives, families and...

Library
Sep 2017

The movement to use business as a force for good has never been more important than it is today. While we may be waiting a long time for government to lead on positive social and environmental change, Certified B Corporations and benefit corporations are demonstrating that the private sector can create higher quality jobs, stronger communities...

Library
Jun 2017

This session unveiled a unique compilation of new research data that helps explain how consumers imagine The Good Life, and what roles they believe brands can play in delivering it. Representing new partnerships that Sustainable Brands has established with The Harris Poll, GlobeScan and SustainAbility, as well as a few additional contributors,...

Library
Jun 2017

This session unveiled new research data that helps explain how consumers currently imagine The Good Life...

News & Views
May 2017

Day two of SB'17 Detroit picked up the momentum from day one and ran with it. ...

Transforming Consumption Norms Around Food

By Hope Freedman

Consumers these days...

News & Views
May 2017

SB’17 Detroit is bringing thousands of sustainability professionals together this week to ask one question - what is the role of business in fostering and creating the Good Life?

On Day 1 of the conference, BBMG and ...

News & Views
Jul 2016

Like few times in our history, we are navigating a moment of profound cultural, political and economic transformation.

On one hand, we’ve seen nearly every nation on the planet come together behind new Sustainable...

News & Views
Jun 2016

Representing 40 percent of the global public, Aspirationals are defined by their love of shopping, desire for responsible consumption, and their trust in brands to act in the best interest of society. They are among the most...

Library
May 2016

Learn from leading organizations that have their pulse on the top consumer trends. Change.org, Care2, DoSomething.org, BBMG and Globescan engage with millions of individuals through online activism, discussions, surveys and ethnographic studies, gaining a deep understanding of what Millennials, Gen Z, Aspirationals and other important consumer...

News & Views
Apr 2016

The second edition of Sustainable Brands Barcelona is taking place the 22nd-24th of May. Sandra...

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From our latest research and case studies to trendwatching and white papers, follow our social feeds to join the conversation on sustainable brand innovation.

Research Panel: Untangling the Consumer Attitude/Behavior Gap

Fast Thinking: BBMG for Fast Company

Raphael BemporadOur regular columns for Fast Company’s Co.Exist series explore the intersection between branding, sustainability and innovation.



Consumer Insights: The Collective

Raphael BemporadBBMG is the only brand innovation firm that has decided to move beyond polling “sustainable mainstream” consumers and start actively engaging them in bold new solutions. Dubbed The Collective, our proprietary online community connects consumers with sustainable brands, causes and related experts. Since March 2010, Collective members have shared more than 100,000 insights to help us identify hot-button issues, spot trends, validate concepts and generate bold new marketing campaigns. Learn how you can sponsor an activity with The Collective.

Featured Report: Unleashed

Raphael BemporadSince 2007, BBMG's highly acclaimed national studies have painted a clear picture of the powerful and fast-growing New Consumer segment, some 70 million U.S. consumers aspiring to “purchase with a purpose.” Download our award-winning report, Unleashed: How New Consumers Will Revolutionize Brands and Scale Sustainability, which updates key findings and features ethnographic snapshots from representative consumers, as well as insights from some of the world’s most forward-thinking brands.

Employee Engagement: Green the Team

Raphael BemporadLeading companies recognize that sustainability can be a competitive advantage, but only if it resounds across the entire organization to help reduce costs, improve retention and drive creativity. This webinar, produced with VolunteerMatch, draws from our recent white paper Green the Team to share smart strategies and practical case studies for overcoming some of the most common challenges related to employee-facing CSR programs.

Spotlight on Ecopreneurs: BBMG’s Green Room

Raphael BemporadAn original Web video series, The Green Room engages the green economy’s best thinkers, designers, technologists, business leaders and public figures in one-on-one interviews conducted in our Brooklyn studio. Hosted by BBMG's Mitch Baranowski, each episode features a candid exchange with one guest about the ups and downs of scaling sustainability and driving social innovation. Email us to nominate leaders we should feature in Season 2!

Step Into My Office: WSJ’s Workplace of the Week

Raphael BemporadWe’re grateful that the Wall Street Journal featured us as a “Workplace of the Week.” The slideshow showcases our open floor plan and the environmentally-friendly design elements that have turned this former brewery into an eco-office.

But Wait: Still More White Papers

From the Age of Co-Creativity to Branding for Sustainability, BBMG has been at the forefront of identifying and shaping how to close gaps and embed sustainability in branding and marketing functions to create shared value. Here’s where we keep our latest thinking.