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Cone Communications

Cone is an agency helping organizations define Purpose; weaving it into the brand DNA to grow the business and create positive impact. Our experts create breakthrough work and unforgettable experiences igniting action around issues that matter. Cone is a Porter Novelli company and part of the Omnicom Public Relations Group.

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As Featured by Sustainable Brands:

News & Views
Sep 2018

The majority of US citizens (62 percent) say they believe climate change is a problem but feel unempowered to address it, according to the 2018 Cone/Porter Novelli Climate Change Snapshot — instead, they are looking to companies to...

News & Views
Jun 2018

At SB’18 Vancouver, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged to share their latest insights on a...

News & Views
Jun 2018

Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers convened at SB’18 Vancouver. Attendees shared...

News & Views
May 2018

Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship, according to the newly released ...

Press Piece
May 2018

Cone executives join experts on four panels sharing insights on brand purpose, navigating the social justice landscape and consumer trends

BOSTON (May 21, 2018) - For the seventh year in a row, Cone, a Porter Novelli public relations...

News & Views
Dec 2017

Last week, in response to President Trump’s decision to scale back Bears Ears and Grand Staircase-Escalante National Monuments, outdoor retail brand and sustainability...

Library
Sep 2017

Gen Z has gotten a bad rap. Yes — this hyper-connected generation has their faces glued to their smartphones, but according to Cone Communications’ new report 2017 Cone Gen Z CSR Study: How to Speak Z, they are well...

News & Views
Sep 2017

Eighty-one percent of Gen Z believes they can have an impact on social and environmental issues by using social media, according to Cone Communcations' new report ...

Library
Jun 2017

This session unveiled a unique compilation of new research data that helps explain how consumers imagine The Good Life, and what roles they believe brands can play in delivering it. Representing new partnerships that Sustainable Brands has established with Mr. Goodvertising, GlobeScan, Cone Communications, and Brand Strategies, as well as a few...

Library
Jun 2017

In October 2016 PayPal set up a loan fund to gift 10,000 $25 Kiva Card credits to the first 10,000 PayPal employees and customers who made a loan with their own money as a reward. 23,000 PayPal employees and 31 million PayPal customers were invited to make a $25 loan, and the outcomes were impressive: the project not only hit its goal of 10,000...

News & Views
May 2017

A new study by Cone Communications adds to the body of work that links consumer shopping decisions to corporate values. The 2017 Cone Communications CSR Study examines consumer attitudes, perceptions and behaviors around corporate...

News & Views
Nov 2016

Three-quarters (76 percent) of Millennials consider a company’s social and environmental commitments when deciding where to work and nearly two-thirds (64 percent) won’t take a job if a potential employer doesn’t have strong corporate social responsibility (CSR) practices, according to the ...

Library
Jul 2016

Whitney Dailey from Cone Communications discusses the challenges involved with reaching different audiences to start the conversation on Sustainability and to break down the barriers between different sectors.

This interview is from the Sustainable Brands '16 San Diego | June 6-9, 2016. 

News & Views
Jun 2016

Two-thirds of U.S. employees feel their work and personal life are becoming increasingly blended and nearly all (93 percent) want to work for a company that cares about them as an individual, according to the 2016 Cone Communications Employee...

News & Views
Sep 2015

Millennials are universally more engaged in corporate social responsibility (CSR) efforts, according to new research from Cone Communications. This includes everything from buying products associated with a cause they care about to using their online networks to amplify social and environmental messages.

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