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U.S. Farmers & Ranchers Alliance

U.S. Farmers & Ranchers Alliance® (USFRA®) consists of more than 100 farmer and rancher led organizations and agricultural partners, working to engage in dialogue with consumers who have questions about how today's food is grown and raised. USFRA is committed to continuous improvement and supporting U.S. farmers and ranchers' efforts to increase confidence and trust in today's agriculture.

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As Featured by Sustainable Brands:

News & Views
Jun 2018

Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights...

News & Views
May 2018

In the sustainability world, the conversation around beef mostly involves reducing the environmental impacts of its production (deforestation, methane emissions, etc). But Cassidy Johnston can offer a perspective we don’t often get to hear in the Sustainable Brands conversation — a New Mexico-based cattle...

News & Views
Aug 2017

The food industry is undergoing a major transformation, but while food companies often serve as the face of this so-called ‘food revolution,’ the source of some of the most significant changes isn’t the C-suite, but rather our farms...

News & Views
Nov 2016

Earlier this year, yogurt giant Dannon announced new sustainable agriculture and non-GMO commitments. Now, farm organizations have decided that food companies 'jumping on the anti-GMO bandwagon'...