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Shayna is a co-founder and partner at Ripple Strategies, specializing in cause marketing and media campaigns for social change since 2003. An expert in cause marketing campaign strategy and implementation, Shayna helps clients tell their stories, galvanize support and build movements around issues like climate change, sustainable business, food safety and more. Prior to…

Shayna is a co-founder and partner at Ripple Strategies, specializing in cause marketing and media campaigns for social change since 2003. An expert in cause marketing campaign strategy and implementation, Shayna helps clients tell their stories, galvanize support and build movements around issues like climate change, sustainable business, food safety and more. Prior to co-founding Ripple Strategies, Shayna was a journalist, reporting for the New York Times and other high-profile publications.  Ripple Strategies is proud to be a Certified B-Corp. 

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Shayna Samuels

Co-founder and Partner
Ripple Strategies
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